Marketing Analytics and Measurement Internship(WOTC)

Hasbro • Renton, WA

10h • $34 - $40 • Hybrid

About The Position

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!
Marketing Analytics and Measurement Internship
About the Team
Magic: The Gathering is seeking a Marketing Analytics and Measurement Intern to support campaign measurement, experimentation, and executive reporting across global set launches. This role sits within the Measurement and Testing team and partners closely with Marketing and Social to design and build a best-in-class dashboard ecosystem that informs campaign strategy and tracks performance across paid, owned, and earned channels.
This is a hands-on analytics role ideal for someone who wants exposure to real-world marketing measurement, experimentation, and stakeholder-facing reporting within a global entertainment brand.
The Internship Experience
Hasbro’s Summer Internship Program offers a behind-the-scenes look at how a global play and entertainment company operates — paired with the opportunity to make a real impact.
Interns are fully embedded on their teams and trusted to own meaningful business projects aligned to team priorities. Throughout the summer, you’ll contribute to work that matters while also being part of a broader global intern cohort, gaining exposure to professional development sessions, networking opportunities, and leadership engagement designed to support your growth and learning.

Requirements

• Strong SQL skills, including joins, aggregations, window functions, and data validation
• Experience building dashboards in Tableau
• Experience building reports in Power BI
• Ability to work with structured marketing datasets such as campaign performance, web analytics, and CRM data
• Strong data visualization and storytelling skills

Nice To Haves

• Experience with marketing analytics, experimentation, or campaign measurement
• Familiarity with digital marketing channels including paid media, social, and web analytics
• Understanding of A/B testing or basic statistical concepts
• Passion for gaming, entertainment, or Magic: The Gathering
• Passion for gaming, entertainment, or Magic: The Gathering
• Familiarity with digital marketing channels (paid, social, web analytics)
• Understanding of A/B testing or basic statistics
• Experience with marketing analytics, experimentation, or campaign measurement

Responsibilities

• Partner with Measurement, Social, and Marketing teams to design and build a suite of campaign dashboards across set launches
• Develop automated reporting in Tableau and Power BI for executive, tactical, and channel-level audiences
• Write and optimize SQL queries to extract, transform, and validate marketing, social, CRM, and web performance data
• Support campaign benchmarking by tracking performance against historical launches
• Contribute to holdout test readouts and experiment analysis
• Help standardize KPIs and reporting definitions across paid, owned, and earned channels
• Translate complex data into clear visual narratives that inform leadership decisions

Benefits

• Employee product discounts across Hasbro brands
• Paid time off, including a fully paid company-wide summer break in August
• Volunteer Time Off: 4 paid hours per month to give back through the Team Hasbro volunteer program
• Access to learning and development resources throughout the summer
• Opportunities to connect with fellow interns and employees across the company

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: No Education Listed