AVP, Marketing Analytics (Activation & Measurement)

Axos Bank • San Diego, CA

6d • $105,000 - $140,000

About The Position

The AVP, Manager of Marketing Analytics leads how marketing data is activated, measured, and translated into revenue impact. This role sits at the intersection of Marketing, RevOps, and Marketing Strategy, ensuring governed data flows cleanly into Salesforce, is measured consistently across the funnel, and is converted into clear, actionable insights that improve pipeline performance and decision-making.

Requirements

• Bachelor's degree preferred
• 7+ years of experience in marketing analytics, RevOps analytics, or revenue operations
• Strong hands-on experience with Salesforce, marketing activation platforms, and BI/analytics tools
• Ability to translate complex data into clear, actionable insights for senior stakeholders

Nice To Haves

• Experience working in regulated industries (financial services, fintech, or similar)
• Detail-oriented operator with a collaborative mindset and comfort enforcing standards

Responsibilities

• Own the activation of marketing signals into Salesforce and downstream systems, ensuring alignment with governed definitions and clean MQL-to-SQL handoffs
• Design and maintain closed-loop measurement frameworks connecting signals to pipeline, conversion, and outcomes
• Deliver decision-ready insights that inform GTM strategy, campaign optimization, prioritization, and investment decisions
• Partner closely with RevOps and Marketing Strategy to identify gaps in funnel performance and improve speed, quality, and conversion
• Monitor data quality and reporting standards to maintain Salesforce and analytics outputs as trusted systems of action

Benefits

• Medical, Dental, Vision, and Life Insurance
• Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
• HSA or FSA account and other voluntary benefits
• 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
• Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level