Marketing Analyst

BankNewport•Middletown, RI

2d•Hybrid

About The Position

POSITION SUMMARY: Responsible for using data to provide actionable insights into BankNewport’s marketing efforts, customer base, geographic markets, and competitors. Key responsibilities include supporting marketing reporting and decision marketing through data insights and marketing campaign performance and translating data into clear, actionable insights.

Requirements

Bachelor’s degree in Marketing, Business Analytics, Data Analytics, or a related field.
5+ years of experience in marketing analytics or a related role.
Strong analytical skills with the ability to interpret large datasets and present findings clearly to peers and at Executive level meetings.
Proficiency in data visualization and reporting tools.
Experience working with customer relationship databases marketing automation platforms.
Excellent communication and interpersonal skills; ability to work effectively across departments.

Nice To Haves

Knowledge of the financial services or community banking industry preferred.

Responsibilities

Aggregate and maintain marketing and business line data from multiple internal and external sources, including CRM, digital platforms, and core banking systems.
Maintain and develop Bank-wide onboarding and customer lifecycle programs.
Serve as a liaison between Marketing, IT/Data teams, Retail and other business units to understand business needs and provide insights to enhance marketing efforts
Support the execution of marketing campaigns, including developing data lists, setting up automation within CRM, and interacting with the internal designer and agency through campaign development
Develop and maintain recurring reports to track marketing performance, customer engagement, and product adoption.
Support the creation and delivery of data-drive presentations and reports to stakeholders, translating analytical finding into actionable guidance.
Translate complex data into clear, actionable insights for marketing and business line leaders.
Measure, evaluate and provide reporting of marketing campaigns, including paid media and digital analytics in conjunction with the advertising agency.
Analyze BankNewport customer base to understand and find opportunities for segmentation and marketing audiences.
Quantify relationship deepening opportunities and identify specific customers likely to need specific products.
Create lists for demand generation programs such as lead lists and multi-channel marketing campaigns.
Use third party data and work with external vendor software to identify external customer and product opportunities and create prospect targeting and prospect lists for demand generation campaigns.
Utilize tools such as Excel, Power BI, Google Analytics, CRM, and various vendor reporting portals to manage and visualize data.
Work across disparate data systems to create unified views of customer and campaign performance.
Contribute to the maintenance and improvement of marketing operations process, technology, and data practices to ensure accurate and consistent measurement of marketing results.
Conduct secondary research on industry topics and trends, including strategies, products and services, and value propositions.