Marketing Analyst

FreedomPay•Philadelphia, PA

4d•Hybrid

About The Position

The FreedomPay Commerce Platform is the technology of choice for many of the largest companies across the globe in retail, hospitality, lodging, gaming, sports and entertainment, foodservice, education, healthcare and financial services. FreedomPayâs technology has been purposely built to deliver rock solid performance in the highly complex environment of global commerce. The company maintains a world-class security environment and was first to earn the coveted validation by the PCI Security Standards Council against Point-to-Point Encryption with EMV standard in North America. FreedomPayâs robust solutions across payments, security, identity and data analytics are available in-store, online and on-mobile and are supported by rapid API adoption. The award winning FreedomPay Commerce Platform operates on a single, unified technology stack across multiple continents allowing enterprises to deliver a consistent, repeatable experience on a global scale. FreedomPay is a fast paced, high growth company with a great culture with competitive benefits and compensation with a business casual atmosphere. The Marketing Analyst will own reporting and analytics across the growth marketing function. This role will support data-driven decision making through consistent reporting, insights, and strategic recommendations, while also helping with marketing tools, dashboards, and data governance.

Requirements

Bachelorâs degree in Marketing, Business Analytics, Economics, or a related field
2+ years of experience with marketing analytics, digital marketing reporting, revenue operations, or a similar analytical role
Hands on experience working with tools such as Google Analytics and Salesforce (specifically Salesforce Marketing Cloud preferably)
Experience with tag management and event tracking concepts
Strong Excel/Google Sheets skills, including data cleaning, formulas, and data validation
Ability to investigate data discrepancies, troubleshoot reporting issues, and ensure data accuracy across systems
Ability to communicate findings clearly + provide strategic and actionable recommendations based on said findings

Nice To Haves

Familiarity with attribution models and marketing funnel performance measurement
Exposure to BI and visualization tools (e.g., Tableau, Power BI, Looker, or comparable platforms)
Understanding of digital marketing channels (paid search, paid social, email, and web) and related performance metrics
Experience supporting A/B testing or marketing experiments and interpreting results
Ability to translate data into clear, actionable recommendations that influence campaign strategy
High attention to detail and a structured, methodical approach to analysis
Comfort working in a fast-paced environment with evolving priorities and incomplete data
Curiosity and willingness to learn new tools, platforms, and methodologies

Responsibilities

Build and maintain dashboards, recurring reports, and ad-hoc analyses focused on pipeline, performance, and ROI.
Analyze campaign data to find trends, insights, and opportunities for optimization.
Partner with Marketing team to evaluate tests, experiments, performance.
Support marketing operations by ensuring data accuracy, tracking setup, and platform integrations.
Help define KPIs, build dashboards, attribution needs, and measurement frameworks across marketing initiatives.
Collaborate with Systems, Sales, Finance, and other support functions to align on data definitions, tools setup, and reporting standards.
Manage marketing analytics tools like Google Analytics, Salesforce Marketing Intelligence, Lead Forensics, SEMRush