Marketing Analyst

Ascend Federal Credit Union•Murfreesboro, TN

60d•Onsite

About The Position

The Marketing Analyst works as a key member of the Marketing team to support the department and the organization's overall goals and strategic objectives by conducting research and analysis to inform data-driven decisions. This role will produce the analytical work used to determine targeting, segmentation, campaign KPIs, overall marketing performance, and incremental business impact as a result of marketing. This role will oversee member insights, assist with qualitative and quantitative research, web analytics, and more. The analyst will work within the Marketing team and work closely with all areas of the department, our 3rd party agencies, and various business lines to make informed, data-driven decisions related to marketing efforts for credit union products, services, and brand awareness. #LI-Onsite

Requirements

Bachelor's Degree Marketing or related field is required
3-5 years Marketing or Data Analytics is required
Proficient in developing and maintaining interactive dashboards within Microsoft Power BI. This includes data modeling, visualization creation, and dashboard design
Must be data-driven and understand sales funnels, can measure the performance of marketing campaigns across different channels, and effectively report on KPIs and ROI
Understanding of marketing principles, theory, and application to marketing projects and assignments
Proficient knowledge in Google Analytics 4, Google Tag Manager, Power BI Excel, SQL, and SQL server
Strong understanding of common marketing platforms, automation, and segmentation tools
Excellent written and verbal communication skills with the ability to effectively communicate complex data insights to both technical and non-technical audiences. Such as tailoring data stories to different levels of the organization and creating compelling narratives that drive action
Understand consumer behavior, tracking, and forecasting consumer trends
Strong analytical and problem-solving skills, including the ability to identify patterns, trends, and anomalies in data to inform strategic decision-making
Ability to translate data insights into actionable business recommendations
Must be able to handle multiple responsibilities, meet deadlines, deal with sensitive information, and handle problem resolution
Knowledge of Microsoft Office suite
Skilled in collaboration and fostering relationships
Knowledge of project management software; Asana is a plus
Critical thinking and analysis
Able to think strategically and creatively
Able to prioritize and meet deadlines
Able to exercise judgement, initiative and tact in dealing with membership, department supervisors and staff
Regular attendance is required
Possession of a valid, unrestricted driver’s license
Ability to be trained in all areas of credit union operations, policies, and procedures

Responsibilities

Perform data analysis to inform comprehensive, multichannel marketing campaigns and promotions by defining key metrics and KPIs that drive ROI
Develop and maintain interactive Power BI dashboards that provide actionable insights, enabling business users to independently explore and analyze data
Translate complex data into clear, concise narratives to influence strategic decision-making
Identify and recommend target audience segments, gather analytics, and prepare scenarios to inform or improve the success of growth and acquisition marketing campaigns
Collaborate closely with Ascend's data team to ensure data accuracy and integrity through validation processes. Adhere to the organization's data governance standards and best practices.
Design, develop, and audit Power BI dashboards to optimize performance and maintain data consistency
Contribute to the success of marketing efforts by analyzing campaign performance based on data to determine efficacy and provide recommendations
Report and present detailed tactic and campaign metrics to senior leaders in the credit union
Design and compile analysis on the current membership to assist in data-driven targeting and messaging strategies
Develop and maintain weekly/monthly reporting on the health of the brand, campaigns, and organization
Analyze competition and trends, identify the organization’s strengths and weaknesses, and determine potential opportunities
Maintain an understanding of industry trends in business intelligence, data analytics, and visualization technologies. Continuously expand knowledge of data best practices and emerging data-driven methodologies to drive innovation and improve data-driven decision making
Read all internal publications, including HUB and Possibilities.
Perform other duties as assigned or required.