Marketing Analyst

Miles Kimball•Oshkosh, WI

33d

About The Position

The Marketing Analyst is responsible for the development of circulation planning, forecasting, and analysis for direct marketing campaigns. The Marketing Analyst will develop marketing strategies that drive sales growth and maximize profit. This highly visible position executes customer segmentation strategies, provides segment level reporting and analysis to the brand teams, as well as supports other various customer contacts. This position will help manage millions of catalogs circulated with 12+ catalog drops annually.

Requirements

Associates or Bachelors degree in Marketing, Accounting, Business Administration or related field with 1+ year of direct marketing experience.
Advanced Excel and database skills a must.
Strong analytical skills and superb attention to detail.
Proficient in Excel, PowerPoint, Word, and other Microsoft office software.
Excellent communication skills with ability to work both independently and part of a team.
Ability to handle multiple projects and deadlines simultaneously.
Experience with database query tools or data mining a plus.
Strong time management and multi-tasking skills.

Responsibilities

Develop as well as maintain all house and prospecting circulation planning, execution, and analysis for multiple brands.
Responsible for catalog merge/purge processing and the development of testing plans.
Work with Print Marketing Team and outside service bureaus in model development and implementation.
Collaborate with multiple brand teams to develop a marketing plan that will maximize profit, promotional spend, and buyer file growth. Develop catalog sales budget and forecasts, with ongoing monitoring and adjustments while managing promotional spend.
Develop marketing recommendations to improve key marketing metrics.
Execute and analyze testing plans and effectively communicate results throughout the organization.
Develop and enhance customer segmentation strategies to optimize customer and prospective customer contact strategies.
Manage and maintain company wide campaign schedule.
Fully understand and utilize the companies P&L in recommending and executing all marketing strategies.
Understand and utilize Lifetime Value in planning, executing, and analyzing marketing mail plans.
Coordinate special projects between marketing department and outside service bureaus and or vendors.
Represent the marketing department in key company strategic testing initiatives such as, but not limited to corporate cross brand buyers, Private Credit and multi-channel contact strategies.
Perform other marketing tasks and responsibilities as needed.