Marketing Analyst

Regions Bank•Birmingham, AL

12d•Onsite

About The Position

At Regions, the Data and Analytics Analyst transforms data into a meaningful format for operational and/or decision-making purposes. Focusing on day-to-day deliverables, this role works with managers to gather and interpret data for leaders to make data-driven decisions.

Requirements

Master's degree in Business, Computer Science, Information Systems, Finance, Statistics, or related field and four (4) years of experience in a data analytics or related role
Or, a Bachelor’s degree in Business, Computer Science, Information Systems, Finance, Statistics, or related field and six (6) years of experience in a data analytics or related role
Demonstrated leadership capabilities
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation

Nice To Haves

Experience utilizing analytical software such as Structured Query Language (SQL), Statistical Analysis System (SAS), SAS Enterprise Miner, and applicable Microsoft Office applications
Working knowledge of business intelligence software (e.g. Tableau, Power BI)

Responsibilities

Creates reports that are valuable, readable, and presentable to stakeholders
Prepares visual reports/presentations to present analysis to management
Interprets, analyzes, and provides insights to teams and managers to determine operational impact, trends, and opportunities
Performs data analysis to help achieve data automation
Creates and maintains databases to help classify & store information
Completes day-to-day deliverables and ad-hoc data reports to support business needs/projects and answer data related questions
Ensures compliance by performing quality data audits, mining, and management
Monitors data and analytics trends and seeks opportunities for continuous improvement
May offer guidance to junior analysts, ensuring proper training and tools are provided
Partners with the centralized Data Governance team to implement and support data governance and data quality requirements
Drives profitable growth using data and analytics to enhance the efficacy of digital, traditional, and omni-channel marketing efforts including targeting, systematic testing, measuring and optimizing the return on marketing investment
Leads and executes cross-functional projects using advanced data analysis techniques to discover insights that will drive strategic decisions and efficiencies
Leads and/or influences strategic marketing decisions relating to customer needs, preferences, behaviors, and segmentation, as well as advertising, direct marketing, and digital marketing efforts
Translates complex insights into simple and actionable recommendations and presents to various audiences including executives, senior managers, and associates
Provides actionable recommendations from data mining, segmentation, customer profiling and quantitative analyses with the goals of identifying customer experience, acquisition, cross-sell, up-sell, and retention opportunities and work closely with business partners to integrate and operationalize the recommendations
Manages the design and delivery of complex analyses of performance of marketing effectiveness, test and learn agenda, key metrics, and trends impacting the company to determine prudent strategies and actions
Identifies market trends and seeks opportunities to continuously evolve marketing strategies as well as performance marketing, decisioning, and insights capabilities
Develops creative approaches and methodologies to answer critical business questions, evaluate new product and service opportunities, and assess market potential
Evaluates opportunities to improve customer experience, profitability, targeting efficacy, product/offer appeal, channel preference, product and service bundling, customer loyalty, etc. across digital and non-digital channels