Marketing Analyst

Bimbo Bakeries USA•Irving, TX

About The Position

As a member of the Brand Marketing team, the Marketing Analyst supports the development, execution, and evaluation of brand strategies that drive profitable growth and strengthen brand equity. This role provides analytical, operational, and project support across key brand initiatives, enabling data driven decision making related to brand performance, consumer behavior, innovation, and go-to-market execution.‑driven decision making related to brand performance, consumer behavior, innovation, and go‑to‑market execution. The Marketing Analyst works closely with Brand Management, Insights, Sales, Finance, and external agency partners to translate data into actionable insights, monitor performance against key objectives, and support day-to- day brand operations. This role is well suited for an early career professional seeking to build foundational marketing, analytics, and cross-functional collaboration skills within a large CPG organization.‑to‑day brand operations. This role is well‑suited for an early‑career professional seeking to build foundational marketing, analytics, and cross‑functional collaboration skills within a large CPG organization.

Requirements

Bachelor’s degree required; preferred fields include Marketing, Business Administration, Economics, Analytics, or related disciplines.
0–2+ years of experience in an analytical, marketing, or business support role (internships included).
Foundational analytical skills with proficiency in Excel; experience with PowerPoint and basic data visualization tools preferred.
Strong attention to detail and ability to manage multiple tasks with guidance.
Willingness to learn and grow within a fast-paced, team-oriented environment.

Nice To Haves

Familiarity with syndicated data sources such as Nielsen or Circana is a plus.

Responsibilities

Support Brand Managers and Brand Leadership in the development and execution of brand plans, marketing initiatives, and innovation projects aligned with overall business objectives.
Analyze and track brand and category performance using key performance indicators (KPIs) such as sales, volume, distribution, market share, pricing, and promotion effectiveness.
Assist in the preparation of business reviews, brand updates, and presentations, synthesizing data and insights into clear, actionable summaries.
Leverage syndicated data (e.g., Nielsen, Circana) and internal reporting tools to monitor trends, identify performance drivers, and highlight risks or opportunities.
Partner with cross-functional teams (Sales, Finance, Supply Chain, Insights) to ensure brand initiatives are aligned with broader commercial and operational plans.
Maintain brand tools, trackers, and documentation to support efficient planning, execution, and reporting.
Demonstrate ownership of assigned objectives and deliverables, ensuring work is completed accurately, on time, and with appropriate guidance.
Perform other job-related duties as assigned.