Marketing Advertising Group Director

Whataburger • San Antonio, TX

1d • Hybrid

About The Position

As a Marketing Advertising Group Director, you will shape and lead enterprise‑level advertising, creative, and media strategies that fuel brand growth, deepen customer connections, and drive measurable business results. In this role, you will Make a Difference by translating business goals into powerful, integrated marketing that moves the brand forward across general and Hispanic‑target audiences. You will Serve with Heart by building trusted partnerships with internal teams, agencies, and suppliers—leading with integrity, clarity, and care for people and outcomes. You’ll Win as One by aligning cross‑functional stakeholders, coaching high‑performing teams, and fostering collaboration that brings ideas to life efficiently and consistently. And you’ll Move Forward Boldly by balancing smart investment, innovation, and long‑term brand stewardship—ensuring Whataburger continues to stand out, resonate, and grow in a dynamic marketplace.

Requirements

• Extensive experience leading enterprise advertising, brand, or integrated marketing strategy
• Proven success overseeing creative development and media planning at scale
• Strong leadership experience managing teams, agencies, and cross‑functional partners
• Deep understanding of brand management and customer‑centric marketing
• Experience owning budgets and optimizing marketing investments for impact
• Bachelor’s degree or equivalent combination of education and experience
• Flexibility to work full‑time with occasional extended hours and travel as needed

Nice To Haves

• Experience marketing to diverse or multicultural audiences, including Hispanic markets
• Background in large, matrixed or enterprise organizations
• Expertise balancing performance marketing with long‑term brand building
• A track record of driving innovation while maintaining brand consistency
• Strong executive communication and storytelling skills

Responsibilities

• Define and lead integrated advertising and creative strategies across all audiences and channels
• Shape enterprise marketing strategies that strengthen brand perception and drive growth
• Oversee media strategy, planning, and investment to maximize reach, efficiency, and ROI
• Establish creative governance and brand standards across agencies and internal teams
• Lead agency and supplier partnerships to deliver high‑quality, innovative work
• Own the annual marketing calendar, ensuring on‑time campaign execution and delivery
• Align cross‑functional teams around priorities, messaging, and strategic initiatives
• Manage marketing budgets with strong financial stewardship and performance focus
• Lead, coach, and develop high‑performing teams through clear expectations and feedback

Benefits

• Competitive Weekly Pay
• Bonus Program that scales up to 2.5X payout potential based on company results
• 5 weeks PTO
• Flex Weeks
• Paid Corporate Holidays
• Paid Parental Leave
• 401(k) match $1/$1 up to 4%
• Competitive Medical, Dental and Vision Benefits
• Short-term and Long-term Disability Benefits
• Opportunities for Career Development and Growth
• Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
• Wireless Service Discounts
• Computer & Software Discounts
• Fitness / Gym Discounts
• Awards and recognition for all you do
• Retirement Celebration Program

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees