Market Researcher, Mixed Methods

Waymo•Mountain View, CA

7h•Hybrid

About The Position

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo’s fully autonomous ride-hail service and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over ten million rider-only trips, enabled by its experience autonomously driving over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states. Design at Waymo is about the total experience—not just how the product looks, but how it works, how it feels, and how we make our new technology accessible, approachable, and useful for everyone. We design the intuitive, delightful experience for our riders, and we also build the powerful, complex tools used by our fleet operations teams and the engineers who build the Waymo Driver. We are a highly multidisciplinary team of UX Designers, User and Market Researchers, UX Engineers, Content Designers, Industrial Designers, CAD Designers, Studio Engineers, and Technical Artists. We dig deep to understand the attitudes, emotions, and behaviors of all our users. This understanding serves as the foundation for everything we create. This role follows a hybrid work schedule and reports and you will report to the Head of Product & Customer Research.

Requirements

5+ years of experience in Market Research, Consumer Insights, or a related field within a fast-paced, high-growth environment
Direct experience working with brand and marketing teams on brand and marketing specific research studies
Proven track record in independently designing, executing, and managing complex, multi-market research programs (both qualitative and quantitative studies)
Demonstrated ability to proactively drive projects to completion while maintaining tight alignment with research team members and cross functional partners
Proven ability to synthesize research outputs into useful deliverables that provide a clear point of view, digesting raw findings into compelling narratives that inform brand and marketing strategy
Strong communication and presentation skills, with ability to present complex findings and strategic recommendations to influence cross functional teams and senior stakeholders

Nice To Haves

Experience in transportation-as-a-service, or transportation related products
Experience running a large-scale International Brand Equity Tracking study
Experience studying emerging technologies, autonomous vehicles, or similar products
Experience running global or international research

Responsibilities

Lead the design, fielding, and analysis of quantitative and qualitative research, including brand tracking, audience profiling, and message/creative testing to understand brand health and market positioning
Translate research outputs into useful insights that directly influence brand positioning, messaging, creative development, and media planning for upcoming US and International city launches (e.g. Miami, Dallas, London)
Own day-to-day relationships with research partners and utilize internal tools to ensure high-quality data collection and rapid turnaround of a high volume of studies
Support the team in foreshadowing upcoming market research needs and contribute to building a marketing research roadmap that balances emergent business needs with the timely execution of foundational studies
Collaborate closely with marketing, brand, communications, business operations, product, design, and UX research teams to inform a unified view of the customer, bridging the gap between brand perception and the functional user experience

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