Market Research Vice President, Franchise & Entertainment Tracking

Stagwell Global•Culver City, CA

25d•$150,000 - $185,000•Hybrid

About The Position

About NRG NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what ’ s next, providing fresh insights to spark new ideas. We ’ re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges — in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence. We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between: Do what you love. With conviction. Where discovery lives. And impact drives. Celebrate difference. Cultivate belonging. Big thinking. Collectively inspired. Embrace the journey. Be human. The Opportunity We are seeking a strategic and innovative Vice President to lead and grow our Franchise IQ product. Clients rely on this essential tracking data for timely intelligence on more than 1,300 franchises across the US and international markets. This product tracks franchises from different verticals, including Film, Series, Gaming, Stage and Merchandise. Our insights provide ongoing measurement to quantify what makes IP valuable to consumers, assess demand for new touchpoint expansions and inform franchise acquisition decisions. In this role, you will lead a talented team of researchers while guiding the continued evolution of a cornerstone NRG syndicated tracking product - strengthening client relationships, identifying opportunities for organic growth, working across internal teams, and driving innovation that ensures Franchise IQ remains an indispensable resource for the global entertainment industry.

Requirements

Experience – We’d love for you to have 8+ years’ experience working in consumer research, or in an analyst/strategy role at a media/technology company (ideally some combination thereof, but supplier side experience is a must).
Your degree(s) – Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a r elated field. Additional degrees are welcome!
Passion – An enthusiasm for research, data driven approaches, and strategic thinking . You live and breathe all things entertainment and you enjoy staying up to date on industry trends and developments. Small talking or deep diving on these topics fuels you
Executive presence – Experience in handling complex client issues, providing well-informed strategic counsel, at times under tight time
Research practitioner – Expert-level understanding and experience with a range of complex research methodologies – deep brand tracking experience is a huge plus. Ability to drive research approaches to help build NRG’s profile as a trusted and innovative research provider.
Client- centric – Proven experience nurturing and building relationships with clients, confidently providing strategic guidance to them. Ideally, you have an existing network of client relationships in entertainment or a related industry.
Business Development mindset – You are excited about proactively driving new business opportunities.
Leadership – You have a well-developed research acumen and can lead and develop a team. You have no problem helping with decision making related to team management and resourcing. You are a strong collaborator and can partner effectively with leaders across the business to develop and deliver optimal insights for our clients.
Curiosity and critical thinking – You are genuinely interested in seeking information on the “whys.” You have the ability to solve complicated questions using creative and collaborative tactics. You lead the development of research plans as well as deliver game-changing insights.
Data viz chops – Expert at navigating data sets and extracting insights. Experience visualizing data with tools such as Excel, PowerPoint, Google Docs, Slides, Keynote and more.
Storytelling – Strong writing skills where you can craft a story around data insights and clearly communicate key points in a succinct, impactful manner . You have great oral communication skills as well.
Data analysis techniques – Experience with the following data analysis techniques: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis.
Self-starter – Internally-motivated who continuously strives to get things done well, regardless of challenges encountered.
Expert multitasker – Successfully manages time and multiple competing priorities to ensure deadlines are always met. Staying organized is a must for managing projects!
Hawk-eyed attention to detail – Errors don’t get past you and you are always focused on ensuring high levels of quality control and reporting.
Great Team Member – T eam player who is able to work collaboratively and harmoniously within a team and across teams. You will roll up your sleeves to help get the job done and no task is beneath you. You welcome feedback because you have a zest for learning and growing.

Responsibilities

Provide strategic leadership for Franchise IQ, overseeing research direction, client engagement, and product innovation to drive continued growth and relevance.
Guide and mentor a team of researchers and leaders, fostering a culture of excellence, collaboration, and professional development.
Serve as a trusted advisor to senior client stakeholders, deepening relationships and uncovering opportunities for organic growth across franchises, platforms, and categories.
Negotiate client engagements and renewals for the product, ensuring strong partnerships and alignment between client needs, scope, and revenue goals.
Oversee the design, execution, and delivery of high-impact quantitative research, ensuring insights translate into clear, actionable recommendations for clients and internal partners.
Partner with cross-functional teams—including data science, operations, engineering and analytics—to evolve the product, improve efficiencies, and uphold the highest quality standards.
Represent Franchise IQ within NRG’s broader leadership community, uncovering new ways to use the data to drive relationships.
Identify opportunities to expand the product’s capabilities, streamline processes, and enhance its strategic value for the entertainment and media ecosystem.
Present findings, strategic updates, and product innovations to executive leadership and key external stakeholders.

Benefits

Flexible/Remote work with optional usage of our great offices in Culver City
Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year’s
Medical, Dental, and Vision Insurance Plans
401K with company match
12 weeks paid Parental Leave (baby bonding)
Regular performance evaluations with opportunities for promotions and merit increases
Educational and training reimbursement plan and other training and professional development opportunities
Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more)
Resources available for mental health, inclusive care and family building
NRGratitude – our company-wide employee recognition program
Regular team/company events and activities including annual summer and holiday parties
Pet friendly headquarters and pet insurance options