Market Manager, DSD West, Utah

Vita Coco

2d•$50,000 - $60,000•Remote

About The Position

The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products. Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO. Our Values: Human First: We lead with inclusivity, transparency, and empathy. Nothing is Impossible: We experiment, learn, and keep moving forward. United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals. Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally. ROLE: As the Market Manager, you’ll lead efforts to achieve revenue, depletion, distribution and retail execution goals by improving performance with our distributor partners in your assigned Market. You’ll report to the Director of Sales, identify opportunities, influence distributors, and hold them accountable for execution. This is a remote role for DSD West based in Utah. Markets range in size from one distributor in two counties to many distributors across several states.

Requirements

3+ years of experience working in sales or field execution within a CPG and/or DSD environment
Proven ability to manage distributor relationships and drive in-market execution.
Strong communication, organizational, and follow-through skills
Comfort using data, scorecards, and reporting tools to inform decisions
Ability to influence without authority and hold partners accountable

Responsibilities

Develop Distributor Business Plans at all branches to ensure alignment on business objectives (annually, quarterly, and monthly).
Lead innovation launches.
Drive execution to achieve volume, distribution, and retail execution targets.
Manage market blitzes and develop strategies for prioritization and execution.
Create action plans to address gaps in performance.
Manage all POS needs and ensure proper and timely execution.
Provide consistent communication around performance against distribution targets and display programs.
Conduct business reviews and establish the appropriate cadence for each.
Generate reports as needed for local markets.
Lead Retail Sales Managers to manage important retail outlets (where applicable)
Guide activity, provide performance feedback, and recommend development plans.
Build and maintain relationships with distributors to increase share of mind across all levels of their organizations.
Develop a strong partnership with the Market Development team, ensuring they have the distributor support and resources needed to excel at retail.