Retail Sales Manager, DSD West, San Francisco

Vita Coco•San Francisco, CA

1d•$40,000 - $50,000•Remote

About The Position

The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products. Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO. ROLE: As the Retail Sales Manager, you’ll lead efforts at retail to achieve revenue, depletion, distribution and retail execution goals in the Market. You’ll report to the Market Manager and develop strategic plans for Top 100 accounts, focusing on the distribution, display, and shelf set opportunities that exist. LOCATION: This is a remote role for DSD West based in San Francisco, CA.

Requirements

1+ years of experience with field sales, retail execution, or account management, preferably within CPG, beverage, or DSD environments.
Experience working with distributor partners and retail customers.
Proven ability to drive in‑store execution, including distribution, display, and shelf set improvement.
Comfort managing Top retail accounts and engaging with District Managers and store leadership.
Experience using sales and execution tools (e.g., Repsly, iDig, or similar CRM/sales platforms)
Ability to travel regularly within the assigned market
Ability to lift cases of product between 10-35 pounds and place products on overhead shelving
Ability to walk upwards of ~20k steps daily; stand and walk for long periods of time

Responsibilities

Develop plans to execute all sales objectives in your territory.
Lead innovation launches and drive excitement throughout the network.
Organize retail programs and effectively prioritize them with your distributor.
Execute market blitzes and provide insights into market conditions.
Sell critical displays that draw attention to the brand, partnering with on-site team to optimize sell-through.
Execute display standards across key accounts.
Oversee point‑of‑sale materials for both internal and distributor partners.
Provide consistent communication on retail execution.
Highlight accomplishments and clearly outline follow-up needs for distributor.
Deliver regular trade recaps highlighting wins and opportunities for distributor sales managers
Establish and maintain strong partnerships with the Distributor Sales teams to amplify overall sales effectiveness.
Utilize CRM Tools to build account call history, record accomplishments and optimize daily schedule.
Maintain relationships and conduct regular business meetings with District Managers at critical retailers.