Market Development Manager

Doyon Limited, Doyon Drilling, Inc

4d•Remote

About The Position

JOB SUMMARY: The Market Development Manager drives DTG’s efforts to identify, validate, and scale new market opportunities across technology and services. Working in close partnership with the Senior Product Manager and Director of Software Architecture, this role bridges market insight with product and technical execution. Operating as part of a small team, the Market Development Manager focuses on exploring emerging markets, validating client needs, and shaping go-to-market strategies for innovative solutions—without disrupting existing Business Unit operations. Reporting to the Head of Emerging Technology, this role plays a pivotal part in translating new ideas into market-ready offerings that generate sustainable, profitable growth.

Requirements

Bachelor’s degree in Business, Computer Science, or a related field (or equivalent experience).
6–10 years of experience in market development, product strategy, or business development within a technology or IT services organization.
Proven ability to identify, validate, and launch new market opportunities or service offerings.
Strong background in market research, pricing, and go-to-market planning.
Experience working cross-functionally with Sales, Marketing, Product, and Finance.
Demonstrated ability to engage clients and prospects directly to test and refine market ideas.
Applicants are subject to background checks, drug testing and government security investigations and must meet eligibility requirements related to the clearance process.
Valid driver’s license, insurance, and reliable personal vehicle.

Nice To Haves

Experience within the Microsoft technology ecosystem (e.g., Dynamics, Azure).
Experience in B2B technology, public sector, or regulated industries.
Familiarity with product analytics, growth experimentation frameworks, or marketing automation tools.
MBA or equivalent practical experience.

Responsibilities

Market Discovery & Validation
Conduct market research, trend analysis, and competitive benchmarking to identify and prioritize new opportunities.
Engage directly with clients, prospects, and partners to understand unmet needs and test solution concepts.
Translate insights into actionable hypotheses and pilots with measurable success criteria.
Partner with the Senior Product Manager to refine the New Product Introduction (NPI) process and ensure clear handoffs from validation to scale.
Apply AI-driven tools to accelerate research, client segmentation, and opportunity assessment.
Business Case Development & Financial Analysis
Build models to assess market potential, pricing, unit economics, and return on investment.
Prepare business cases and recommendations for leadership review, including assumptions, scenarios, and performance metrics.
Collaborate with Finance to track progress, validate outcomes, and report on ROI.
Use modern analytics tools to support data-driven decision making and iteration.
Go-to-Market Strategy & Execution
Define ideal client profiles (ICPs), market positioning, and entry strategies for validated opportunities.
Partner with Marketing to develop early-stage demand generation and awareness campaigns.
Work with Sales and Client Success to design pilot offers, sales enablement materials, and feedback loops.
Support cross-functional readiness planning (support, delivery, compliance, legal) prior to scale-up.
Partnership & Ecosystem Development
Identify and evaluate strategic partnerships (e.g., Microsoft ecosystem, ISVs, integrators) to accelerate market validation and product adoption.
Represent DTG in select partner and industry engagements to build relationships and gather insights.
Collaborate with the Software Development Architect to align technical roadmaps with market priorities.
Measurement, Iteration & Governance
Track performance metrics such as ARR, pipeline growth, win rates, CAC/LTV, and payback.
Analyze funnel and cohort data to identify bottlenecks, validate assumptions, and guide next steps.
Present market insights, progress updates, and investment recommendations to the President & CIO.
Promote responsible use of AI tools for analytics, forecasting, and efficiency.