Market Development Manager

Orthofix•Lewisville, TX

11d

About The Position

The Market Development Manager (MDM), Limb Reconstruction is responsible for driving the creation, expansion, and acceleration of Orthofix’s limb reconstruction market within a defined territory. Working closely with key thought leaders, strategic accounts, and commercial partners, the MDM develops and executes comprehensive market development strategies that increase adoption, establish centers of excellence, and position Orthofix as the leader in limb reconstruction solutions. This field-based role serves as a strategic driver of growth by identifying new opportunities, shaping customer engagement, and leading initiatives that expand procedural volume and market share. The MDM collaborates cross-functionally with product marketing, medical education, product development, sales, and commercial leadership to advance company priorities through market creation, customer partnerships, and competitive positioning.

Requirements

3–7 years of progressive experience in the medical device industry, preferably in orthopedics, trauma, or limb reconstruction.
Bachelor’s degree required (Life Sciences, Business, Engineering, or related field preferred)
Demonstrated success in market development, field education, or sales roles requiring clinical and technical expertise.
Proven ability to design and deliver impactful educational programs for surgeons and distributor partners.
Exceptional interpersonal and communication skills, with the ability to influence across multiple levels of the organization.
Strong presentation and facilitation skills, both in the operating room and in large educational forums.
Demonstrated analytical and problem-solving abilities with a strategic, data-driven mindset.
High proficiency in Microsoft Office and CRM tools; familiarity with data visualization and reporting preferred.
Ability to manage multiple priorities in a fast-paced, dynamic environment.
Willingness and ability to travel up to 80% of the time, including evenings and weekends as required for programs or cases.
Field-based role requiring frequent travel by car or plane to hospitals, clinics, and surgical centers.
Regular presence in operating rooms and clinical environments to support cases and surgeon engagement.
Must hold a valid driver’s license and insurance.

Nice To Haves

Advanced degree or clinical certification (RN, PA, NP, CST, or related) a plus.
Prior experience with circular and hexapod external fixation systems, limb lengthening, or deformity correction technologies.
Established relationships within the orthopedic trauma or limb reconstruction community.
Experience developing and leading medical education or clinical training initiatives.
Background in product marketing or product management supporting complex surgical systems.

Responsibilities

Market Development & Strategy Execution Develop and execute regional market creation strategies aligned with national business priorities.
Identify and cultivate high-potential surgeons, hospitals, and centers of excellence to expand adoption.
Partner with Region Sales Managers and Distributor Principals to assess territory performance, identify whitespace opportunities, and implement focused growth initiatives.
Leverage data analytics, procedure trends, and competitive insights to drive informed territory strategy and product positioning.
Lead targeted product introductions, conversion campaigns, and adoption initiatives to increase procedural volume and establish market leadership.
Commercial Growth & Customer Engagement Build strong surgeon partnerships through consultative engagement, peer-to-peer collaboration, and strategic account development.
Develop surgeon champions and key opinion leaders to accelerate market adoption and brand advocacy.
Collaborate with distributors to strengthen commercial execution and expand reach into new accounts.
Provide targeted education only as necessary to reinforce adoption and ensure consistent application of Orthofix technologies.
Cross-Functional Collaboration Partner with Product Marketing to align field messaging with corporate strategies and launch plans.
Support Product Development and R&D teams through field feedback, prototype evaluation, and identification of unmet clinical needs.
Collaborate with Clinical Affairs on investigator-initiated studies, clinical data collection, and post-market evidence development.
Communicate insights from surgeon relationships, competitive dynamics, and procedural trends to inform commercial and portfolio strategies.
Commercial and Market Intelligence Monitor competitive product usage, pricing trends, and technology adoption to inform positioning strategies.
Analyze procedure data and case utilization reports to identify market shifts and emerging opportunities.
Contribute to national business reviews and strategy sessions with insights on field execution, surgeon engagement, and product performance.
Represent Orthofix at regional and national conferences, symposia, and professional society meetings to promote the brand and strengthen KOL relationships.
Leadership and Professional Development Model Orthofix’s values and leadership behaviors to foster collaboration, accountability, and continuous improvement.
Provide mentorship to new team members and distributors in clinical, technical, and business acumen.
Manage multiple initiatives simultaneously with disciplined planning, prioritization, and execution.
Exhibit professionalism, integrity, and discretion in all interactions with customers and