Market Development Consultant - Patient Marketing, CRDN

Medtronic • Mounds View, MN

17d

About The Position

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. A Day in the Life Shape the Future of Hypertension Care Imagine being part of a team introducing a therapy that could transform millions of lives. Renal Denervation (RDN) is a breakthrough procedure designed to help patients lower blood pressure—a condition affecting nearly half of adults worldwide. Medtronic is leading this revolution, and we’re looking for a Consultant – Patient Marketing to help bring this innovation to patients across the U.S. Why This Role Matters You’ll be at the forefront of one of the most exciting growth opportunities in MedTech. Your work will directly influence patient awareness and adoption of a therapy that can change lives. This is more than marketing—it’s about creating access to care and shaping a new standard in hypertension treatment. A DAY IN THE LIFE: This individual will lead high-visibility direct-to-patient initiatives to build awareness and drive demand for RDN. This role requires expertise in patient marketing, strong strategic thinking, and the ability to influence across a complex, matrixed organization.

Requirements

• Bachelor's Degree
• 10+ years (8+ with advanced degree) in marketing, market development, or marketing strategy
• Proven expertise in direct-to-patient marketing and integrated digital campaigns in a regulated healthcare or medtech environment
• Strong leadership, project management, and agency partnership experience
• Excellent presentation, collaboration, and communication skills
• Ability to influence across a matrixed organization and build relationships with diverse stakeholders, including patients, physicians, and sales organizations
• Strategic thinker with exceptional communication and analytical skills

Nice To Haves

• MBA or advanced degree
• Experience in market development within the medical device industry

Responsibilities

• Lead Impactful Campaigns: Drive large-scale, direct-to-patient initiatives that build awareness and demand for RDN.
• Maximize External Partners: Lead strong agency partnership to support flawless execution, ongoing optimization, and continued innovation
• Partner Cross-functionally: Collaborate with corporate marketing, PR, HCP marketing, legal, compliance, and regulatory teams to deliver innovative, integrated, patient-centric programs. Champion the patient voice across initiatives within the business.
• Optimize Performance: Use analytics and patient insights to refine programs, track results, and maximize performance.
• Shape Strategy: Leverage patient research to improve patient experience across channels and inform campaigns. Maintain an eye to market trends, barriers to growth, competitive dynamics, customer needs and targeting, benefits/weaknesses, and positioning.
• Collaborate with a Winning Team: partner across the global RDN patient team to execute and integrate programs as part of a broader direct-to-consumer strategy
• Engage Stakeholders: Build trusted relationships with executive leadership, field teams, patients and physicians to ensure alignment and adoption, as part of a high-visibility, high accountability role.
• Influence Field Teams: Develop communication strategies to engage and motivate field teams to execute marketing initiatives
• Ability to travel as needed, up to 10% of the time.

Benefits

• Medtronic offers a competitive Salary and flexible Benefits Package
• We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
• Health, Dental and vision insurance
• Health Savings Account
• Healthcare Flexible Spending Account
• Life insurance
• Long-term disability leave
• Dependent daycare spending account
• Tuition assistance/reimbursement
• Simple Steps (global well-being program)
• Incentive plans
• 401(k) plan plus employer contribution and match
• Short-term disability
• Paid time off
• Paid holidays
• Employee Stock Purchase Plan
• Employee Assistance Program
• Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
• Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level