Market Development Associate

Givebacks

1d•Remote

About The Position

We are seeking a driven and research-oriented Market Development Associate to support district-level revenue growth through targeted, state-specific go-to-market execution. This role is a critical pipeline-generating partner to Sales and Marketing, responsible for building research-backed outreach strategies, executing outbound campaigns, and supporting conference-driven demand generation. The ideal candidate is a high-urgency, self-directed operator who thrives on research, execution, and continuous improvement. This role is well-suited for someone early in their sales or go-to-market career who wants clear expectations, measurable impact, and exposure to strategic sales motions in a fast-growing EdTech company.

Requirements

1–3 years of experience in sales development, market development, or outbound prospecting (SaaS or EdTech preferred).
Experience working in a CRM environment (HubSpot strongly preferred).
Strong research, organizational, and time-management skills.
Comfort with high-volume outbound activity and performance-based goals.

Nice To Haves

Familiarity with the K–12 education market is a plus but not required.

Responsibilities

Market & State-Level Strategy
Conduct deep research into state-specific K–12 policies, procedures, and operational nuances related to fundraisers, boosters, and school districts.
Build, document, and maintain comprehensive state-by-state sales strategies within HubSpot.
Prioritize and sequence state outreach based on opportunity size, readiness, and ease of entry.
Partner with Marketing to align messaging and campaigns with state-level insights.
Pipeline Generation & Prospecting
Research district and school-level decision-makers and accurately import contact data into HubSpot.
Add a minimum of 1,700 new school buildings into the pipeline by driving qualified discovery meetings.
Execute outbound email and call sequences with consistency, urgency, and attention to detail.
Create, document, and share effective outreach sequences and best practices with the broader sales team.
Meeting Booking & CRM Excellence
Meet or exceed monthly and quarterly targets for booked and attended discovery meetings.
Maintain weekly activity benchmarks across calls, emails, and sequence completion.
Ensure best-in-class CRM hygiene, including accurate activity tracking, pipeline stages, and contact data.
Conference & Campaign Support
Drive pre- and post-conference execution, including list uploads, lead sheets, and AE briefings.
Provide Account Executives with relevant prospect intelligence, including state-specific context and lead status.
Execute timely, strategic post-event follow-up and integrate learnings into ongoing campaigns.