Associate Market Development Manager

The Pokémon Company International•Bellevue, WA

1d•$85,000 - $126,000•Hybrid

About The Position

This individual contributor role builds and manages strategic partner alliances to strengthen key account relationships, analyze program and market trends, and implement strategies that support growth, customer satisfaction, and competitive positioning.

Requirements

Three (3) to five (5) years of related professional experience.
Bachelor's degree required.
Experience in delivering results in diverse markets.
Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
Excellent time management skills with a proven ability to meet deadlines.
Strong analytical and problem-solving skills.
Strong supervisory and leadership skills.
Ability to prioritize tasks and to delegate them when appropriate.
Thorough understanding of or the ability to quickly learn about the project or product being developed.
Proficiency in Microsoft Office Suite.

Nice To Haves

Experience with Salesforce a plus

Responsibilities

Expand Retail Partnerships – Recruit, develop, and manage Play! Pokémon Store partnerships across the North America and Oceania, driving engagement and retention.
Subject Matter Expertise – Serve as a trusted expert in Play! Pokémon market development, ensuring strategies align with broader business objectives and industry best practices.
Support Program Growth – Identify and cultivate opportunities to grow the Play! Pokémon program, facilitating casual and competitive events that create inclusive gaming experiences.
Market & Competitive Analysis – Evaluate program performance, analyze market trends, and recommend strategies for improving retailer participation and success.
Retailer & Community Engagement – Strengthen Play! Pokémon awareness by working directly with stores, organizers, and community leaders to increase access and support.
Strategic Alignment Assess factors contributing to Key Performance Indicators (KPIs) and forecast growth opportunities.
Resource Optimization – Contribute to building and updating training documents and materials for a diverse audience of retailers and professors.
Program & Competitive Awareness – Oversee program impact, monitor industry trends, and implement best practices to ensure Play! Pokémon remains a top-tier experience.
Event Representation – Plan and attend key international events to connect with retailers, vendors, and Pokémon Professors, fostering relationships and gathering insights.
Vendor & Contract Management – Ensure vendor agreements align with Play! Pokémon goals, supporting event execution and retail success.
Cross-Team Collaboration – Work effectively across teams to coordinate efforts and align strategies for timely delivery of objectives.