Market Data Analyst

Alpine Electronics Of America•Auburn Hills, MI

33d•Hybrid

About The Position

The Market Data Analyst will support the development and execution of a strategic lifestyle service strategy, competitive analysis, and customer insights to support the entry into new software services. This role is responsible for gathering and orchestrating economic, industry, and consumer data to identify new start-up business opportunities and propose them to senior management. The Analyst will guide marketing, business strategies, and support new rebrand positioning with a new start-up business mentality. As a key contributor to new business opportunities, the candidate will work in a fast-paced environment to test market new service offerings. This position is required to conduct business professionally and cordially which will uphold the integrity and reputation of Alps Alpine North America, Inc. This position maintains a thorough working knowledge of and adheres to the policies, regulations, and procedures of Alps Alpine North America, Inc.

Requirements

Bachelor's Degree in business, Marketing, Data Analytics, or related field from a four-year college or university; and two to three years related experience. Familiarity or experience in emerging trends such as EV mobility, metaverse, and portable audio devices is a plus.
Progressive experience in market intelligence, business strategy, consumer insights, or competitive analysis
Strong business acumen and ability to lead individuals/teams or cross-functional departments.
Proven ability to lead strategic research projects and translate complex data into actionable insights
Expertise in breadth of consumer and market research tools and new methods, including advances in insights, AI & Machine Learning applications, and behavioral science.
Expertise in market intelligence tools and data visualization platforms (e.g., IRI, Power BI, Tableau, Nielsen, etc.)
Proficiency in CRM platforms and customer data analysis
Exceptional storytelling, communication, and presentation skills with experience delivering insights to executive audiences
Demonstrated experience in team leadership or mentorship
Knowledge of customer experience, strategy development, and consumer/market/shopper/brand/innovation frameworks and tools
Familiarity with advanced analytics techniques (e.g., predictive modeling, clustering, regression analysis), hands-on proficiency is a plus.
Valid U.S. driver's license required
Valid U.S. Passport required

Nice To Haves

Experience in a Marketing Agency and/or Consulting company with a focus on job requirements is a plus.
Experience in SaaS or Software as a Service business model is recommended.

Responsibilities

Collect and analyze data on customer demographics, preferences, needs, and buying habits.
Conduct surveys, focus groups, and interviews.
Use tools like Google Analytics, Nielsen, or Statista to gather secondary data.
Work with marketing to analyze customer data, identify opportunities to enhance the customer journey, and drive retention, loyalty, and lifetime value.
Study competitors' products, pricing, marketing campaigns, and market share.
Identify gaps or opportunities in the market.
Advise and use statistical software to analyze data sets.
Identify trends, forecasts, and actionable insights.
Study and summarize the voice of the customer findings.
Prepare reports, dashboards, and visualizations to summarize findings.
Present recommendations to management or clients to support decision-making.
Predict future market trends, sales potential, and consumer behavior.
Help companies plan product launches, advertising campaigns, and budgeting.
Track marketing campaigns and product performance against goals.
Suggest adjustments based on real-time data.
This position could require travel to test market and to achieve objectives.
Take ownership and report on assignments by the Director of New Business Development and Marketing or brand leadership.
Take on projects; manage, lead, and execute key New Business Development initiatives, follow up with responsible parties, and make sure projects are completed on time.
Build relationships with project teams and managers to help drive completion of high-quality project deliverables.
Provide support toward the certification and ensure compliance with customer-required quality management systems (TISAX, TS16949, IATF, etc.)
Positions that fall under the functions of Product Development, Legal, HR, IT, and Executive Management are required to exercise a higher level of confidentiality and discretion in handling information that the positions have access to.