Managing Director, Motorsports & Outdoor Group

Bonnier LLC•Winter Park, FL

14d

About The Position

Bonnier's Motorsports & Outdoor Group is seeking a Managing Director to lead a portfolio of four consumer and trade event brands — the Sand Sports Super Show, Off-Road Expo, Open Season Sportsman's Expo, and Street Machine Nationals. This is a full P&L leadership role responsible for revenue growth, operational excellence, and long-term brand strategy across events that collectively engage more than one million enthusiasts annually. The ideal candidate is an experienced event operator who combines strategic vision with hands-on execution and a genuine passion for the motorsports and outdoor communities these events serve.

Requirements

10+ years of experience in trade shows, consumer events, or experiential marketing
Proven track record of owning and growing event P&Ls, including exhibitor and sponsorship revenue
Experience managing multi-event or multi-market portfolios
Strong commercial instincts with a demonstrated ability to lead cross-functional teams

Responsibilities

Own full P&L across all four event franchises, with accountability for revenue growth, cost management, and margin expansion
Develop and manage annual operating plans and budgets
Monitor performance across all revenue streams — exhibitor sales, sponsorship, and ticket/attendance revenue
Identify and execute opportunities to improve profitability and operating leverage
Drive growth across all revenue lines with direct oversight of sales team performance
Ensure strong pipeline development, consistent pacing against targets, and effective pricing and packaging strategies
Own exhibitor and sponsorship renewal strategy, with accountability for protecting and growing the existing client base
Align marketing and sales activity to maximize demand generation and conversion across all franchises
Set strategic direction and competitive positioning for each event franchise
Evaluate market performance and make decisions regarding expansion, consolidation, or repositioning of underperforming events
Identify and execute opportunities for geographic expansion, new event launches, and format innovation
Ensure high-quality execution across all live events, overseeing timelines, vendor relationships, and production
Negotiate and manage multi-year venue contracts and institutional relationships, including those with state and county fairgrounds facilities
Serve as the senior escalation point for operational issues across the portfolio
Champion the quality and authenticity of each event as a product, recognizing that enthusiast loyalty is the foundation of long-term exhibitor and sponsor value
Ensure each franchise reflects and serves its specific community — from sand sports and off-road to street performance and hunting — with programming, activations, and experiences that deepen engagement
Manage simultaneous event production cycles across California, Ohio, Wisconsin, and Illinois, running spring through fall
Coordinate staffing, vendor relationships, and logistics across multiple markets to ensure consistent execution and operational efficiency
Lead and develop a cross-functional team spanning sales, marketing, and event operations
Establish clear accountability, KPIs, and performance expectations across all functions
Recruit, develop, and retain high-performing talent; foster a culture of execution and continuous improvement
Establish consistent reporting across revenue pacing, attendance, and marketing performance — and use those insights to drive pricing, event optimization, and resource allocation.