Managing Director, Head of Marketing Growth & Participation

USTA National Headquarters • Orlando, FL

2d • $165,000 - $190,000 • Hybrid

About The Position

To serve as the strategic marketing & brand leader responsible for building and leading a modern, SME-driven marketing organization across all Growth and Participation efforts.
This role integrates brand, media, CRM, go-to-market, and partnerships to drive participation, engagement, and retention at scale while aligning marketing strategy to USTA’s 35x35 vision - 35 million tennis players by 2035.
The Managing Director oversees a cross-functional team of senior marketing experts and acts as the bridge between business units, Sections, and national marketing initiatives, ensuring one cohesive brand and growth engine for tennis.

Requirements

• Minimum 15 years of progressive marketing & brand leadership experience, including proven success building and leading integrated, cross-functional marketing organizations.
• Expertise in brand, digital, CRM, and data-driven growth strategy.
• Demonstrated ability to lead through transformation, influence across functions, and drive measurable growth.
• Exceptional strategic thinking, analytical ability, and executive-level communication skills.
• Travel as required for Section alignment, agency meetings, and strategic events.
• Bachelor’s degree required

Nice To Haves

• Experience in brand marketing in sports, entertainment, or large-scale membership-based organizations preferred.
• MBA or advanced degree preferred.

Responsibilities

• Develop and lead USTA’s strategic brand positioning across B2C and B2B audiences, spanning advertising, digital, content, and promotions.
• Partner with the Chief Growth Officer to align marketing priorities across USTA Coaching, Facilities, Ventures, National Campus, and Recreational Players & Leagues, creating a unified marketing strategy that drives participation growth.
• Serve as brand guardian for both the USTA brand and the brand of tennis, ensuring consistent, authentic, and culturally relevant storytelling across all audiences and channels.
• Develop and manage an integrated go-to-market (GTM) process that connects annual planning, content, media, and activation across pillars and initiatives.
• Own marketing, media agency, and partnership relationships to ensure integration, efficiency, and alignment with national priorities.
• Oversee the integrated marketing calendar and annual planning process to synchronize storytelling, timing, and resource allocation across all marketing functions.
• Oversee the creation of a branded national youth team product.
• Provide strategic and operational leadership across all Growth and Participation marketing initiatives, managing a multidisciplinary team spanning Brand, Media, CRM, Partnerships & Events, and Business Unit Leads.
• Oversee all marketing operations, GTM execution, and budget optimization to maximize impact, efficiency, and ROI.
• Develop and institutionalize a post-mortem process for campaigns and activations to capture learnings, measure effectiveness, and inform continuous improvement.
• Champion and partner with digital and technology teams to advance use of CRM, marketing automation, and performance measurement tools, strengthening marketing effectiveness and accountability.
• Establish clear governance and collaboration models between SMEs and Business Unit Leads to ensure agility, accountability, and alignment on priorities.
• Serve as the national marketing liaison to the 17 USTA Sections, ensuring alignment between local activation and national campaigns.
• Build and scale shared playbooks, templates, and planning frameworks that empower Sections to execute with quality and consistency.
• Partner with Section leadership to establish joint planning cadences, shared KPIs, and best practices that connect grassroots marketing to the national growth narrative.
• Ensure all Section marketing activities align with USTA’s brand, voice, and growth objectives.
• Lead the data and insights framework for all Growth and Participation marketing, ensuring campaigns are planned, optimized, and measured against KPIs tied to participation and engagement.
• Partner with Business Intelligence and Analytics to translate insights into strategy — driving smarter targeting, creative optimization, and resource allocation.
• Collaborate with digital technology teams to continuously enhance analytics, CRM, and MarTech platforms for measurable impact.
• Oversee ROI and performance reviews to identify learnings, track progress, and guide future investment decisions.
• Leverage insights to inform planning, budget allocation, and prioritization across programs.
• Collaborate with the US Open, USA Tennis, and Foundation teams to ensure brand message, identity, and creative direction are fully aligned with USTA’s masterbrand and national narrative.
• Partner with Business Insights, Technology, Finance, and Section Partnerships to deliver integrated planning, shared KPIs, and financial accountability.
• Build cross-functional planning processes that align annual calendars, content strategies, and major campaigns across divisions.
• Create clarity of ownership between internal teams, external agencies, and cross-functional partners to drive efficiency and accountability

Benefits

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize:Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 3%), promotional and growth opportunities, Learning and Development programs to learn on the job
• Mental and emotional wellness: Resources for overall well-being including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees