Managing Director, Head of Marketing Growth & Participation

USTA National Tennis Center • Lake Nona, FL

8h • $165,000 - $190,000 • Hybrid

About The Position

To serve as the strategic marketing & brand leader responsible for building and leading a modern, SME-driven marketing organization across all Growth and Participation efforts. This role integrates brand, media, CRM, go-to-market, and partnerships to drive participation, engagement, and retention at scale while aligning marketing strategy to USTA’s 35x35 vision - 35 million tennis players by 2035. The Managing Director oversees a cross-functional team of senior marketing experts and acts as the bridge between business units, Sections, and national marketing initiatives, ensuring one cohesive brand and growth engine for tennis.

Requirements

• Minimum 15 years of progressive marketing & brand leadership experience, including proven success building and leading integrated, cross-functional marketing organizations.
• Expertise in brand, digital, CRM, and data-driven growth strategy.
• Demonstrated ability to lead through transformation, influence across functions, and drive measurable growth.
• Exceptional strategic thinking, analytical ability, and executive-level communication skills.
• Travel as required for Section alignment, agency meetings, and strategic events.
• Bachelor’s degree required

Nice To Haves

• Experience in brand marketing in sports, entertainment, or large-scale membership-based organizations preferred.
• MBA or advanced degree preferred.

Responsibilities

• Strategic Leadership and Brand Stewardship
• Leadership of Growth and Participation Marketing Operations
• Section Partnership and Field Alignment
• Data, Insights, and Performance Management
• Cross-Functional Collaboration and Governance

Benefits

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs : Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize :Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 3%), promotional and growth opportunities, Learning and Development programs to learn on the job
• Mental and emotional wellness: Resources for overall well-being including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.
• The expected range for the base salary for this position is $165,000 - $190,000 plus a potential ICP bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive