Manager, WWGS Marketing Analytics

Amazon • Austin, TX

8d

About The Position

Worldwide Grocery Stores (WWGS) is seeking an experienced manager to lead our
Marketing Analytics team across Whole Foods Market, Amazon Fresh, and new
grocery channels and store formats.
This role will define and execute the analytics strategy that enables
data-driven marketing decisions across our growing portfolio of grocery
businesses. You will build and scale analytics capabilities to measure marketing
effectiveness across all channels including email, push notifications, paid
media, organic search, and onsite experiences. You will lead a team managing
complex, cross-functional analytics challenges where problems and solutions are
not clearly defined. You will navigate ambiguity and define the right problems
to solve, balancing short-term tactical needs with long-term strategic
investments. You will build a strong, inclusive team where members feel
empowered to take ownership and deliver results. You are passionate about
creating scalable solutions, automating manual processes, and establishing
mechanisms that drive continuous improvement. Your team will partner closely
with Marketing, Finance, Business Intelligence Engineers (BIE), Data Science,
and other Analytics teams to deliver automated reporting, dashboards, and
insights that inform strategic decisions.
The ideal candidate has deep expertise in marketing analytics, understands how
to measure campaign performance and attribution across multiple channels, and is
equally comfortable diving deep into technical details with BIE and presenting
strategic recommendations to Director and VP leaders. You are a strong
communicator who can influence without authority, build consensus across diverse
stakeholders, and translate technical complexity into clear business narratives.

Requirements

• Bachelor's degree in management, business administration, economics, engineering, marketing
• 3+ years of team management experience
• 7+ years of experience in marketing, marketing analytics, business intelligence, or related analytical roles.

Nice To Haves

• Experience in retail, consumer packaged goods, or grocery industry with understanding of marketing dynamics and customer behaviors specific to these sectors.
• Experience leading analytics teams to deliver automated reporting, dashboards, and insights that inform strategic business decisions.
• Experience with marketing measurement methodologies including campaign performance analysis, attribution modeling, incrementality testing, and customer segmentation.
• Experience with A/B testing methodologies, experimental design, hypothesis testing, and causal inference techniques.
• Experience with marketing attribution modeling, marketing mix modeling, or multi-touch attribution approaches.

Responsibilities

• Lead the WWGS Marketing Analytics team to deliver automated reporting, dashboards, and insights that enable marketing leaders to optimize channel investments and drive customer engagement across Whole Foods Market, Amazon Fresh, and new grocery formats.
• Define and execute the analytics strategy for measuring marketing effectiveness across all channels including email, push notifications, paid media, organic search, and onsite experiences.
• Partner with Marketing, Finance, BIE, and Consumer Insights teams to understand business needs and translate them into analytical solutions with clear success criteria.
• Drive the automation of manual reporting processes by partnering with BIE to build data pipelines and self-service dashboards that scale analytics capabilities.
• Deliver automated inputs for Weekly Business Reviews, Monthly Business Reviews, Monthly Performance Reports, and Quarterly Planning Reports that provide marketing leaders with timely, accurate insights on campaign performance and business trends.
• Establish measurement frameworks and analytical standards that ensure consistent, high-quality outputs across all WWGS marketing analytics initiatives.
• Build and maintain dashboards using tools such as QuickSight, Tableau, or similar platforms to enable self-service access to marketing performance metrics.
• Define team goals, allocate resources, and manage project timelines to balance tactical delivery against strategic capability-building.
• Recruit, develop, and retain bar-raising talent with skills in marketing measurement, statistical analysis, data engineering, and business intelligence.
• Provide regular performance feedback, facilitate career development conversations, and create opportunities for team members to grow their skills and advance their careers.
• Present analytical findings and strategic recommendations to Director and VP leaders, influencing marketing investment decisions and strategic priorities.
• Identify opportunities to improve analytical processes, reduce manual work, and eliminate defects through automation, standardization, and quality controls.
• Navigate ambiguity by defining problems, establishing measurement approaches, and making high-judgment trade-offs between competing priorities.
• Foster a culture of inclusion, psychological safety, and continuous learning where team members feel empowered to contribute ideas and challenge assumptions.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager