Manager, Website and Marketing Automation
About The Position
At Allstar Services, a Morgan Stanley Capital Partners portfolio company, we're redefining the home services industry through innovation and growth. With a national network of roofing and remodeling brands, we're seeking a Manager of Website & Marketing Automation to own our digital presence, optimize performance, and scale automation across multiple brands. The Manager - Website & Marketing Automation will lead strategy, design direction, agency oversight, and performance optimization for all Allstar brand websites. This person will also own marketing automation, email/SMS campaigns, loyalty programs, and re-engagement strategies. This is a hands-on role: you will not just manage, but design, test, iterate, and optimize. You'll also explore new AI/MarTech partners to scale our marketing systems and efficiencies. This role is remote with occasional travel, but we are actively hiring in the states where we operate.
Requirements
- 3-5+ years of experience in website management, CRO, and marketing automation.
- Hands-on experience with CMS platforms, marketing automation (HubSpot, Marketo, Pardot, Klaviyo, Salesforce, etc.), and A/B testing/analytics tools (GA4, Hotjar, FullStory, Optimizely, etc.).
- Knowledge of technical SEO and site performance optimization.
- Experience managing vendors/agencies and delivering results on time.
- Analytical mindset, comfort with dashboards, reporting, and data-driven decision making.
- A builder's mentality-comfortable experimenting, iterating, and scaling what works.
Responsibilities
- Lead website strategy across multiple brands-site structure, UX flows, navigation, and mobile/responsive performance.
- Partner with agencies to build, launch, and optimize brand and growth market websites.
- Drive conversion optimization through A/B testing, heat maps, analytics, and user behavior insights.
- Own marketing automation & lifecycle campaigns (email, SMS, nurture flows, re-engagement, loyalty, cross-sell/up-sell).
- Ensure websites are optimized for SEO best practices to maximize traffic and lead generation.
- Collaborate with brand, SEO, creative, and performance marketing teams to align with business goals.
- Stay ahead of emerging MarTech and AI tools to improve conversion and customer experience.
Benefits
- Health, dental, and vision insurance
- 401(k) with company match
- Unlimited PTO & flexible remote-first culture
- Professional development opportunities (training, conferences, continued learning)
- Collaborative culture with clear paths for growth
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
