Manager, Website and Marketing Automation

Allstar • Oak Brook, IL

17d • $90,000 - $105,000 • Remote

About The Position

The Manager - Website & Marketing Automation will lead strategy, design direction, agency oversight, and performance optimization for all Allstar brand websites. This person will also own marketing automation, email/SMS campaigns, loyalty programs, and re-engagement strategies. This is a hands-on role: you will not just manage, but design, test, iterate, and optimize. You'll also explore new AI/MarTech partners to scale our marketing systems and efficiencies.
This role is remote with occasional travel, but we are actively hiring in the states where we operate.

Requirements

• 3-5+ years of experience in website management, CRO, and marketing automation.
• Hands-on experience with CMS platforms, marketing automation (HubSpot, Marketo, Pardot, Klaviyo, Salesforce, etc.), and A/B testing/analytics tools (GA4, Hotjar, FullStory, Optimizely, etc.).
• Knowledge of technical SEO and site performance optimization.
• Experience managing vendors/agencies and delivering results on time.
• Analytical mindset, comfort with dashboards, reporting, and data-driven decision making.
• A builder's mentality-comfortable experimenting, iterating, and scaling what works.

Responsibilities

• Lead website strategy across multiple brands-site structure, UX flows, navigation, and mobile/responsive performance.
• Partner with agencies to build, launch, and optimize brand and growth market websites.
• Drive conversion optimization through A/B testing, heat maps, analytics, and user behavior insights.
• Own marketing automation & lifecycle campaigns (email, SMS, nurture flows, re-engagement, loyalty, cross-sell/up-sell).
• Ensure websites are optimized for SEO best practices to maximize traffic and lead generation.
• Collaborate with brand, SEO, creative, and performance marketing teams to align with business goals.
• Stay ahead of emerging MarTech and AI tools to improve conversion and customer experience.

Benefits

• Health, dental, and vision insurance
• 401(k) with company match
• Unlimited PTO & flexible remote-first culture
• Professional development opportunities (training, conferences, continued learning)
• Collaborative culture with clear paths for growth

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed