Manager, University Relations

Wasserman•Columbia, SC

2d•$43 - $50

About The Position

Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Wasserman Next Gen connects brands with the next generation of consumers. From high school to college and into young adult life, the team takes an audience-first approach, using unrivaled access to understand the passions and interests of these consumers, generate ideas that resonate, and deliver hyperlocal, culturally relevant engagement at scale. Wasserman Next Gen’s integrated approach allows clients to understand and engage with Gen Z and Millennial consumers through custom research, peer-to-peer, social and digital, experiential, media, and community integration strategies. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com. Job Overview: We are looking for a Manager, University Relations, to join our rapidly growing team of college and youth marketing enthusiasts. As a Manager for our University Relations team, you will be responsible for facilitating meaningful interactions between brands and students on college campuses across North America. You will be responsible for developing and nurturing collaborative relationships with key campus contacts, and actively contribute to the success of client projects, playing a key role in all disciplines from strategic development to execution.

Requirements

Bachelor’s degree in marketing, business, communications or a related field
1-3 years of related work experience, ideally with exposure to events and experiential marketing
Ability to travel to events
Strong entrepreneurial spirit with eagerness to learn and grow in a fast-paced environment
Values and respects the importance of organization and time management for effective multitasking
Customer-service focus with outstanding interpersonal, written, and oral communications skills
Creative thinker that is willing to think ‘outside of the box’ for the right solution(s)
Self-motivated with proven ability to think quickly and problem solve
Proficient in Microsoft Outlook, Excel, Word, and PowerPoint

Nice To Haves

Knowledge of Salesforce and Asana a plus
Experience in higher education a plus

Responsibilities

Develop a clear understanding of each client’s business, marketing goals, and program objectives, identifying how to enhance the student experience through client work
Develop solid business relationships with key campus contacts, learning the ins-and-outs of each assigned school
Partner with team members from Client Services team (Boston-based) to execute the needs of each client and provide campus-specific recommendations for marketing tactics and activations
Assist in managing client program execution, including but not limited to budget reconciliations, reporting metrics, and wrap reports, identifying learnings and future opportunities for enhancements to ensure client success
Serve as a liaison between campus contacts, program lead, and/or clients to develop and execute on-campus marketing activations that benefit both parties
Manage and coordinate execution of on-campus client activations by overseeing event planning logistics, including but not limited to: locations, contracts, invoicing, permits, etc.
Track all campus learnings and activities in Salesforce by creating, updating and maintaining accurate documentation of communications and events
Lead daily workflow of client projects to ensure timely, economic program execution
Produce client-facing reports by gathering qualitative and quantitative program data
Research higher education institutions, including campus trends, policies, procedures, event opportunities, campus contacts, etc. serving as a resource to the broader Wasserman Next Gen team
Leverage university research and trends to assist in new business development, participate in agency brainstorms to help develop new, creative ways to engage Next Gen consumers, etc.
Contribute to agency culture by actively participating in building positive internal relationships and maintaining enthusiasm toward day-to-day tasks and agency passion points
Perform other duties, as assigned