Manager, Track Marketing

NASCAR•Kansas City, KS

1d•Onsite

About The Position

Kansas Speedway, which opened in 2001, is located in the heart of the Midwest in Kansas City, Kansas. With easy access to major highways, along with the Hollywood Casino at Kansas Speedway, restaurants, shopping and other entertainment, Kansas Speedway has easily become a destination for fans. The track hosts two NASCAR Cup Series races, the NASCAR Xfinity Series, the NASCAR Gander RV and Outdoors Truck Series and the ARCA Menards Series. In addition to two race weekends, Kansas Speedway hosts over 200 event days each year. NASCAR seeks a talented professional to join in the position of Manager, Track Marketing based in our Kansas City, KS office. Summary The Manager, Track Marketing supports department colleagues in the development and execution of marketing campaigns, strategies and plans designed to build awareness and drive attendance to track events. Duties include but are not limited to: Support and lead the development and execution of marketing strategies and multi-platform promotional plans in addition to providing overall support. Lead the execution and implementation of marketing campaigns and promotions across all platforms. Including development of creative/copy and briefs, proofing, compiling, and distributing performance reports, asset management etc. Ensure accuracy and excellence of all work done by internal and external creative partners. Manage timing, tracking and execution of consumer touchpoint deliverables (directly and indirectly). Update and manage all key marketing documents/assets on a regular basis. Website review and edits - will be responsible for submitting the forms to the portal for changes that need to be made Work closely with various departments to collaborate on grassroots and event initiatives while supporting efforts to drive new event business/data capture at events. Assist with the day-to-day management of marketing strategies and plans. Track performance of all digital and email efforts and be a resident expert on all key performance metrics. Oversee new fan development and prospecting opportunities in local market(s). Submit creative requests and provide input on creative development and execution of marketing campaigns and materials. Work with colleagues to support development of presentations, and help package reports, analysis and business performance metrics. Assist with coordinating and executing VIP experiences for promotional prize winners. Ensure all Public Address Announcement are written and executed during event weekends. Assist team lead with developing plans, managing implementation, and overseeing the execution of jumbotron inventory. Partner with Communications and Driver/Team Marketing, manage in-market driver appearances. Work with Event Experience team to build out weekend content and enhance the fan experience, assist with the supervision of seasonal event staff & act as point person for track photographers. Manage non-NASCAR event marketing campaigns and work with third party promoters as necessary – festivals, events, etc. Support the Track President and team lead (events, etc.) with any special projects 15% travel including weekends (team summits and assisting other tracks during event weekends) Other duties as assigned

Requirements

Bachelor’s degree preferably in sports/entertainment management, business or communications.
Minimum of five (5) years related experience and/or training in motorsports/sports marketing industry, entertainment event marketing, project management, public relations/communications or equivalent combination of education and experience
Strong understanding of marketing principles
Proven track record of planning and executing creative, successful events
Excellent proofreading and attention to detail
Experience collaborating cross-functionally with graphic design, sales, marketing, and communications teams
Ability to work independently as well as collaboratively to meet business objectives
Excellent attention to detail with strong organizational and time management skills
Solid understanding of digital marketing tools and techniques, including social media and email marketing
Ability to remain calm under pressure while maintaining a customer service focused mindset
Ability to establish, manage, and maintain vendor relationships
Exceptional written and verbal communication and interpersonal skills
Demonstrated ability to lead projects and manage multiple priorities in a fast-paced environment
Experience managing budgets and tracking expenses
Self-starter who takes initiative and can manage projects from concept through completion
Ability to anticipate issues and implement timely corrective action
Flexibility to work extended hours, including evenings, weekends, and holidays during events, as business needs require
Proficient in Microsoft Office Suite
Must possess a valid driver’s license with a safe driving record.
Regularly required to sit, stand, walk, talk, hear, reach, use hands to feel and handle, ability to lift 20 pounds and see including close vision.

Nice To Haves

familiarity with Adobe Creative Cloud is a plus

Responsibilities

Support and lead the development and execution of marketing strategies and multi-platform promotional plans in addition to providing overall support.
Lead the execution and implementation of marketing campaigns and promotions across all platforms. Including development of creative/copy and briefs, proofing, compiling, and distributing performance reports, asset management etc.
Ensure accuracy and excellence of all work done by internal and external creative partners.
Manage timing, tracking and execution of consumer touchpoint deliverables (directly and indirectly).
Update and manage all key marketing documents/assets on a regular basis.
Website review and edits - will be responsible for submitting the forms to the portal for changes that need to be made
Work closely with various departments to collaborate on grassroots and event initiatives while supporting efforts to drive new event business/data capture at events.
Assist with the day-to-day management of marketing strategies and plans.
Track performance of all digital and email efforts and be a resident expert on all key performance metrics.
Oversee new fan development and prospecting opportunities in local market(s).
Submit creative requests and provide input on creative development and execution of marketing campaigns and materials.
Work with colleagues to support development of presentations, and help package reports, analysis and business performance metrics.
Assist with coordinating and executing VIP experiences for promotional prize winners.
Ensure all Public Address Announcement are written and executed during event weekends.
Assist team lead with developing plans, managing implementation, and overseeing the execution of jumbotron inventory.
Partner with Communications and Driver/Team Marketing, manage in-market driver appearances.
Work with Event Experience team to build out weekend content and enhance the fan experience, assist with the supervision of seasonal event staff & act as point person for track photographers.
Manage non-NASCAR event marketing campaigns and work with third party promoters as necessary – festivals, events, etc.
Support the Track President and team lead (events, etc.) with any special projects
15% travel including weekends (team summits and assisting other tracks during event weekends)
Other duties as assigned

Benefits

We offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally.

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