Manager, Strategy

IPG Mediabrands • New York, NY

10h

About The Position

This proactive and enthusiastic individual is responsible for developing truly integrated, cross-channel strategic communications strategies. By focusing on why people think, feel and act the way that they do, the Manager, Strategy helps create media strategies and award-winning ideas that influence perceptions and encourage engagement.

Requirements

• Proficient in Powerpoint, Word, and Excel
• Great written and oral communication
• Great relationship skills
• 3+ years of media strategy, strategic communications, or related role
• Experience with research and analyzing data
• Enthusiastic, curious, and strategic
• Independent, efficient, and prospers in a fast-paced environment
• Great written and oral communication
• Great relationship skills

Responsibilities

• Maintain a deep understanding of the business, target audiences and wider communications environment
• Identify and build target audiences, test their viability, and determine scalability using syndicated and proprietary tools (i.e. MRI-Simmons, Helixa, primary research)
• Understand and integrate client and creative agency research
• Write POVs on topics relevant to our key clients and agency
• Enter industry competitions (i.e. Young Lions) to represent UM and grow as a strategist; Attend technology and emerging media presentations to stay on top of trends
• Apply syndicated and proprietary data to develop key insights across culture, the category, and customers with actionable media implications
• Support the translation of complex concepts into simple, powerful narratives and present strategic recommendations to the client; Package strategic ideas with clarity for presentation
• Develop the strategic positioning for a given product by considering category, consumer, and competitive context
• Develop effective and inspiring relationships with UM teams, including strategy, research, analytics, planning, activation, and digital teams
• Work closely with the Planning Team to translate the campaign strategy and ideas into actionable media implications
• Ability to manage and develop the skillsets of junior strategy team members

Benefits

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed