Manager, Strategic & Brand Marketing

Henry Schein

1d•Onsite

About The Position

Brasseler USA is a world-class healthcare organization known for providing high-quality, clinician-endorsed, and innovative dental and medical instrumentation for over 40 years. Many products are manufactured at their headquarters in Savannah, GA. The Strategic Marketing and Brand Management Manager is responsible for supporting and leading downstream marketing and branding initiatives for Brasseler Medical. This includes evaluating strategic and financial attractiveness of growth opportunities, disruptive campaigns, customer and key opinion leader feedback/insights, branding initiatives, and digital marketing. The role involves leading market assessment and business case development, ensuring team alignment on strategic rationale, commercial strategy, and financial returns on investment.

Requirements

Previous people management experience
Experience developing and successfully executing marketing plans
Heavy Upstream and downstream medical device marketing experience
Experience in strategic product development planning
Experience developing brand strategy and tactics to grow volume and market share
Demonstrated success in developing relationships with colleagues, customers and industry KOLs
Bachelor’s Degree in Marketing, or related field required
Proven ability to work in, and motivate cross-functional teams
Strong knowledge of the global healthcare market
Ability to quickly develop relationships and rapport with individuals at all levels and from all cultures.
Ability to clearly communicate marketing strategy and tactical plans to applicable field teams
Strong organizational skills.
Ability to prioritize tasks in a fast-moving environment.
Ability to manage multiple products / projects
Skills in financial analysis, and forecasting
Excellent interpersonal, selling, communication and presentation skills
Independence, energy, and positive attitude
Ability to adapt and change within dynamic corporate and business environment

Nice To Haves

Master’s degree/MBA in same field preferred

Responsibilities

Leading the digital marketing, creative services, and strategic brand management.
Accountable for modernizing the businesses digital marketing and strategic brand management capabilities, processes, platforms and tools to drive commercial excellence, e-commerce, create competitive advantage and accelerate sustainable, profitable growth.
Develop global marketing and promotional plans designed to ensure successful response from key customers and drive the implementation of these plans with sales management.
Analyze brand positioning, shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends and research consumer markets
Conduct market research to analyze competitive activity and work to identify key strategic segments and messaging for product lines.
Meet with customers, partners and field sales representatives to develop and execute strategies and tactics in partnership with sales leadership
Engage with Key Opinion Leaders (KOL), actively participate in advisory board meetings and keep in frequent contact with KOLs to incorporate their input into the businesses strategic plans.
Prepare selling and product positioning materials to support the sales force and maintain frequent communication with them, providing high-value product and market insights.