Manager, Storytelling & Content Marketing
About The Position
Food Bank For New York City is seeking a Manager, Storytelling & Content Marketing to bring our mission, impact, and community stories to life across events, campaigns, and organizational initiatives . Y ou ’ll d evelop narrative-driven materials —such as decks, messaging summaries, event blurbs, and activation content—that elevate powerful, real-world voices and strengthen how we communicate with donors, volunteers, partners, and the public. This position does not create or own campaigns; it provides end-to-end ownership of the storytelling content development process — including field s tor y sourcing , drafting tactical messaging, produc ing multi-format stories, building campaign decks and event briefs, and coordinating storytelling needs across teams to ensure a strong, consistent flow of compelling content. This is an execution-focused role ideal for a creative storyteller who loves turning strategic themes into clear, engaging, mission-driven content. If you can translate big ideas into crisp copy , connect threads across teams , and make our work shine through authentic, human stories —this role is for you !
Requirements
- 4–6 years in storytelling, content development, journalism, communications, or related fields.
- Strong interviewing and story-gathering skills with deep empathy and respect for community voices.
- Exceptional writing ability; able to craft concise, emotional, narrative-driven stories.
- Experience building decks and synthesizing complex ideas into accessible, compelling content.
- Strong project and workflow management skills; able to coordinate across many teams.
- Familiarity with nonprofit, mission-driven, or social impact environments.
- Ability to uphold and work within established brand voice and messaging frameworks.
- Curiosity, creativity, and deep knowledge of NYC culture and community dynamics.
- Ability to travel to FBNYC event and operational locations, as needed.
Nice To Haves
- Spanish or multilingual language skills
- Photography or basic video capture/editing skills
- Experience with Monday.com , WordPress , HubSpot, Teams, or similar workflow tools
- Familiarity with impact storytelling, field interviewing , or human-interest narrative writing
Responsibilities
- Work with the VP, MarComm & Senior Manager of Digital Marketing to b uild and m aintain a continuous storytelling pipeline that highlights clients, partners, volunteers, programs, and community impact.
- Sourc e stories from the field v ia interviews, site visits, conversations, and cross-team relationships (~30% field time).
- Translate messaging direction into clear, emotionally resonan t content for campaigns, events, and par tner activations.
- Maintain a story library and master storyboard.
- Communicate story availability, updates, and sourcing needs to internal partners for alignment and visibility.
- Build decks, briefs, multimedia story packages, and narrative toolkits supporting events, fundraising initiatives, and campaigns.
- Draft tactical messaging for events and partner activations.
- Develop multi-format stories including written recaps, video interview s, and campaign-ready content for web, email newsletters , and paid media.
- Collaborate with creative partners to create visual storytelling assets.
- Provide light paid media support (clipping/editing/adapting short-form video content ) for acquisition and fundraising campaigns.
- Partner with Engagement, Programs, Advocacy, Marketing and Communications to gather inputs, identify storytelling opportunities and align on activation needs.
- Coordinate story-driven content for events, community activations, and campaigns.
- Facilitate regular storytelling and event marketing check-ins.
- Provide event marketing support: messaging development, project team participation, event decks , and collaboration with vendors to ensure narrative alignment.
- Support on-site event storytelling (signage, messaging, framing).
- Maintain organized systems for story collection, storage, tagging, permissions, and future use.
- Keep templates, brief formats, and narrative tools updated for annual and recurring campaigns.
- Support improvements to cross-team storytelling workflows, content processes, and documentation.
- Work with the Senior Manager of Digital Marketing to d raft and maintain the marketing calendar for all activations, campaigns, themed months, and cross-team initiatives.
Benefits
- Competitive Health Benefit Package (Medical, Dental & Vision)
- 403(b) Retirement Plan with company match
- Generous paid time off (PTO, Holidays, Birthday Off, Volunteer Time, 4-Day Work Weeks during the Summer & more!)
- Paid Parental Leave
- Flexible Spending Accounts (FSA), Dependent Care Accounts (DCA) & Commuter Reimbursement Accounts (CRA)
- Learning & Development Opportunities (Robust LinkedIn Learning library, Lunch & Learn Sessions, internal employee development & more)
- EAP, wellness, and mental health resources
- Discounted staff perks (e.g., movie tickets, gym memberships, travel)
- People-First Culture
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
251-500 employees
