Manager/Sr Manager of Digital Marketing Analytics

Thomas Edwards Group•Dallas, TX

39d

About The Position

Our retail client has a new opening for a Manager / Sr. Manager Digital Marketing Analytics who will own the responsibility of marketing trend identification and tracking, data analysis and reporting, and informing strategy development and optimization. We are looking for candidates who have excellent digital skills and the ability to provide data-driven insights and advisory services to inform and update digital marketing approaches and tactical campaigns, with first-rate analytical capabilities.

Requirements

Bachelor's Degree (Finance, Business Analytics, or Statistics). MBA a plus
5-7+ years related work experience
An extensive knowledge of digital marketing best practices, methods, and campaign design across social media, display media, and software platforms
Experience using advanced analytical tools and structured query language to extract information for reporting requirements from platforms such as Snowflake, Google Analytics, and Tableau
Expert understanding of our customer and marketing data. Ability to move with ease among various data sets
Excellent ability to apply strategic thinking and proven proficiency in complex data analysis against specific areas of interest or investigation
Knowledge of how data-driven information can inform immediate and impactful decision-making, both in a team environment and independently
Strong modeling skills

Nice To Haves

Restaurant and / or Retail industry experience preferred
Budget management experience a plus
Experience in rapidly growing, fast scaling organizations preferred

Responsibilities

Develop, monitor, and analyze marketing metrics across programs and digital channels (loyalty, CRM, email, SMS, website, etc.) related to marketing efforts, social media performance, and paid advertising, using various analytical tools and platforms.
Determine the best data sources, collate data assets, and extract valuable information about web data, customer behaviors, and digital marketing activities.
Test and evaluate campaigns against KPIs and identify shortfalls, weaknesses, or opportunities to enhance the performance of campaigns and offer concise, accessible learning based on data analysis, including improvement recommendations.
Recommend / conduct testing and user behavior analyses to enhance customer experience and conversion rates.
Partner across Marketing and Finance to align revenue strategies, determine optimal measurement techniques, project / track topline contribution, provide data-driven insights and recommendations, and forecast / manage Ad Fund collections / spend.
Extract data to create visual interpretations and reports that are digestible at all seniority levels. This includes dashboards, data visualizations, and performance reports to track KPIs and communicate findings to stakeholders.
Develop reports, assessments, and guidance documentation based on data analysis to drive standards and best practice adherence across digital marketing applications.
Monitor, extract, and analyze data assets providing insights into marketing trends, digital media, and campaign outcomes.
Liaise and report to colleagues, clients, and senior leadership teams to contribute to more robust strategies and ongoing digital marketing advancements.
Play an integral role on the marketing team as our in-house measurement expert across multiple marketing channels.