Manager, Social Media - 12 month contract

The Home Depot

5d•$70,400 - $79,100

About The Position

With a career at The Home Depot, you can be yourself and also be part of something bigger. As Manager, Social Media, you will be the social media thought leader within the organization. Your primary responsibility is to help deliver the in-store and ecommerce growth targets for the Home Depot Canada. You will lead your team to manage a full circle of program deliverables including budgeting, program optimization, competitive research, reporting and analysis. You will also champion innovation across platforms to ensure our social presence remains performance-driven, as well as aligned with brand strategy.

Requirements

Thought leader in the field of social media; seen as a subject matter expert by peers and organizational leadership
Expert knowledge of the interworking within Meta, Pinterest, TikTok, and Reddit platforms
A deep understanding of what drives social media engagement and what levers can be actioned to enhance engagement and conversion
A strong understanding of audience targeting using multiple data sources
Excellent presentation skills; ability to synthesize complex topics and ideas and explain them in a coherent and understandable way to senior management across different functions
Analytics expertise; able to organize and present data that explains a cause-and-effect relationship that the organization can learn from and that can be used for further program optimization
Naturally curious, with an inclination to problem solve and uncover meaning
Bias towards action and results
Minimum Education: University/College degree in a related area of study, or equivalent experience
Minimum Years of Work Experience: 3-5 years of relevant work experience
Minimum Leadership Experience: Minimum five years experience leading a team; preferably within the Digital Media space
Strong ability to influence and build relationships with key stakeholders

Nice To Haves

Retail industry experience is an asset
Any media platform certifications considered an asset
Experience with media buying & planning in a retail environment

Responsibilities

Social Media Strategy & Performance Develop the strategic roadmap for social media related activities and capabilities
Develop tactical plans for all campaigns targeting multiple sections of the conversion funnel
Interface with the marketing and planning teams to deploy new campaigns or make program modifications; execute corporate and full-serve vendor funded campaigns
Social program upkeep; daily / weekly budget pacing and optimization to deliver against the forecast of the business, in terms of store visits (where possible) and HomeDepot.ca revenue
Review and optimize always on programs such as DPA and Pinterest Shopping
Lead all Social Media testing plans as well as incrementality testing
Social Media Content & Insights A significant focus on developing captivating ad creative in collaboration with the production team
Use social listening tools to discover and monitor industry trends, audience sentiment, share of voice, customer interactions, sales opportunities and content creation ideas
Weekly, monthly and ad hoc campaign reporting and analysis to multiple stakeholders including marketing, merchandising, planning and senior leadership
Stay abreast of the latest offerings from Facebook / Instagram, Pinterest and other platforms, with a strong focus on innovation and testing