Manager, Social Media (NYC Hybrid)

HarperCollins Publishers • New York, NY

1d • $75,000 - $90,000 • Hybrid

About The Position

The Social Media Manager is responsible for the day-to-day management, content creation, and growth of HarperCollins’ primary corporate social media channels. This role will lead daily content planning and execution across platforms, with a strong emphasis on short-form video creation and platform-native content. The Social Media Manager will drive audience growth, engagement, and discovery while also supporting emerging social commerce opportunities such as TikTok Shop through consistent content production and performance-driven optimization. The ideal candidate is both creative and execution-focused, with strong instincts for platform trends, short-form video storytelling, and cross-functional collaboration with publishing, marketing, and communications teams.

Requirements

• 4–6 years of experience in social media or digital marketing (brand or agency)
• Comfortable navigating analytics tools (Sprout Social, Meta Insights, TikTok analytics, Google Analytics, Excel) and using data to guide creative and strategic decisions
• Proven ability to turn analytics into insights and insights into creative direction
• Strong copywriting skills and confidence presenting to key internal and external stakeholders
• Experience creating simple, short-form video
• A high degree of curiosity, agility, and initiative
• Bachelor’s in Marketing or related field
• Comfortable with core social media marketing metrics
• Active and engaged with social media platforms, with a pulse on emerging trends
• Foundational understanding of affiliate marketing
• Foundational understanding of content creation
• Exceptional written and verbal communication skills
• Creative problem solver, with a strong attention to detail
• Agile mindset, with the ability to pivot calendars, strategies and plans to ensure relevance and resonance
• Ability to translate strategy into brand-specific tactics and communication points
• Ability to create basic social graphics, create and edit Reel and TikTok videos, and write engaging social copy
• Foundational cross-channel analytics capabilities, with comfort tracking core metrics in Excel
• You are a creative thinker who proactively brings people together with a strong ability to foster meaningful community engagement.

Responsibilities

• Own social media execution for HarperCollins corporate social accounts (Instagram, TikTok, Facebook, X, Pinterest, YouTube), including strategy, scheduling, content creation, copy writing, and reporting.
• Execute and optimize TikTok Shop campaigns: manage product links, track results, and work directly with internal and external partners to drive conversions.
• Use social analytics tools to monitor performance and identify trends, then turn insights into actionable recommendations and new content strategies.
• Communicate clearly with key external partners, especially authors and publishing stakeholders, to execute campaigns and share deliverables.
• Contribute to content production: create original short-form videos, adapt brand and author assets for social use, and collaborate with the creative team on social-first design.
• Support cross-functional campaigns: work with publisher and brand teams to align messaging, calendars, and creative.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees