Manager, Social Media

Invesco Ltd. • Atlanta, GA

8d • $105,000 - $125,000 • Hybrid

About The Position

The Manager, Social Media will lead the planning, creation, and distribution of Invesco’s organic social media content across North America and EMEA. This role sets and evolves the strategic direction for social media in alignment with the firm’s go-to-market priorities and oversees a team of three to deliver unified, impactful campaigns. Responsibilities include developing audience-first content that simplifies complex concepts, elevates the brand, and drives measurable engagement. The position is hands-on in strategy, content creation, analytics, community development, and campaign management.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years in social media strategy and program development with proven business results.
• Familiarity with financial services or other highly regulated industries preferred.
• Experience managing or leading social/digital teams in fast-paced environments.
• Strong editorial, written, and creative abilities tailored for digital-first platforms.
• Hands-on experience with major social platforms (LinkedIn, X, Facebook, Instagram, YouTube, TikTok) and tools like Hootsuite or Airtable.
• Excellent ability to inspire audiences and work cross-functionally.
• Highly creative, innovative, organized, and passionate about brand and digital marketing.

Nice To Haves

• Familiarity with financial services or other highly regulated industries preferred.

Responsibilities

• Develop and continuously refine Invesco’s organic social media strategy across platforms, including employee advocacy, to drive awareness and engagement in North America and EMEA.
• Maintain a strategic content calendar and identify key moments (markets, culture, sponsorships) to amplify timely and relevant stories.
• Create social media campaigns informed by insights, audits, and alignment with brand and go-to-market priorities.
• Define measurement frameworks, monitor performance, and optimize content distribution based on analytics and key metrics.
• Lead and mentor a team of three social media analysts, fostering expertise and innovation.
• Collaborate with internal influencers to elevate Invesco’s brand and messaging across their social platforms.
• Provide training and workshops to educate internal teams on social media best practices and compliance requirements.
• Build and manage relationships with internal stakeholders, external agencies, and platform partners to leverage insights and trends for brand growth.

Benefits

• Flexible paid time off
• Hybrid work schedule
• 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution
• Health & wellbeing benefits
• Parental Leave benefits
• Employee stock purchase plan

What This Job Offers

• Job Type: Full-time
• Career Level: Manager