Manager, Social Media
About The Position
We are seeking a creative, strategic, and highly organized Social Media Manager to lead digital content and social engagement for our portfolio of brands, including multifamily apartment communities, a specialty coffee shop, a short-term rental business, a home building operation, a wellness department, and a full-service restaurant. This role combines storytelling, branding, community engagement, and performance-driven content creation to grow our audience, elevate our brand presence, and drive measurable business results across each property. You will be responsible for creating compelling content, managing day-to-day social activity, illustrating brand voice, tracking performance, and ensuring each brand stays relevant and engaging across all major platforms.
Requirements
- Alignment with LC's Core Values: Performance, Communication, Leadership, Quality, Teamwork.
- 2 - 4+ years of experience in social media marketing, content creation, or digital storytelling.
- Strong photography and videography skills; proficiency in editing tools (CapCut, Adobe Suite, Canva, etc.).
- Deep understanding of social trends, platform algorithms, and content best practices.
- Strong writing and communication skills with a focus on brand voice.
- Ability to work on-site frequently to capture real-time content.
Nice To Haves
- Experience working with hospitality, food & beverage, or multifamily real estate brands is preferred.
- Organized, self-driven, and able to manage multiple brands simultaneously.
Responsibilities
- Develop and execute monthly social media content calendars for all brands.
- Create high-quality photos, video, Reels, and TikTok content that aligns with each brand's tone, personality, and target audience.
- Produce on-site content at our apartment communities, coffee shop, and restaurant, including resident events, product features, behind-the-scenes moments, staff highlights, property amenities, and lifestyle storytelling.
- Maintain a consistent brand identity across channels while adapting to the unique needs of each business.
- Track KPIs such as engagement, reach, growth, impressions, click-throughs, and conversion metrics with the support of our Marketing team.
- Prepare reports with insights and recommendations to optimize performance.
- Test new content formats, posting times, and creative approaches based on data.
- Build brand awareness and local community presence through social storytelling.
- Collaborate with on-site leasing teams, baristas, restaurant staff, and leadership to feature events, promotions, specials, and resident/guest experiences.
- Work with marketing leadership to support campaigns such as grand openings, seasonal activations, leasing pushes, and menu launches.
- Encourage and curate user-generated content.
- Coordinate with our external partners to enhance social ads.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
