Manager, Social Media - Contract 18 Months

Metrolinx

About The Position

Metrolinx is connecting communities across the Greater Golden Horseshoe. Metrolinx operates GO Transit and UP Express, as well as the PRESTO fare payment system. We are also building new and improved rapid transit, including GO Expansion, Light Rail Transit routes, and major expansions to Toronto’s subway system, to get people where they need to go, better, faster and easier. Metrolinx is an agency of the Government of Ontario. At Metrolinx, equity, diversity and inclusion are essential to living our values of serving with passion, thinking forward and playing as a team. Our Communications and Community Engagement team is looking for an experienced Social Media Manager to join the Metrolinx content team. Reporting to the Senior Manager, Content, the successful candidate will play a critical role in shaping and executing social media content strategies aimed at telling the Metrolinx story and chronicling the region’s once-in-a-generation transit expansion. You will lead a team that builds social content calendars, manages complex social communities, ideates creative concepts and executes social media content deliverables. This role is focused on the Metrolinx brand, its regional channels and is dedicated to delivering value to our communities – whether that’s by helping them navigate construction, use transit to find a hidden gem or demonstrate how we’re connecting communities by building more transit across the Greater Golden Horseshoe.

Requirements

Completion of a degree in communications, marketing, commerce, management, or a related discipline – or a combination of education, training, and experience deemed equivalent.
Demonstrated progressive experience in senior, progressive social media roles, with project management or equivalent.
Expert knowledge of social content planning and execution
Project and time management skills to coordinate projects under pressure to meet schedule and budget commitments.
Independent thinking and the ability to work autonomously to undertake proactive communications activities in support of major projects.
Analytical ability, oral/written communication competencies, copy writing and editing skills, and create presentations, speaking notes, submissions, and correspondence.
Strong problem-solving orientation, using initiative to foresee issues and providing recommendations based on appropriate research, analysis, judgment, and consultation.
Excellent communication and presentation skills, ability to present effectively to senior management.

Nice To Haves

Public transit knowledge is an asset

Responsibilities

Develop and execute comprehensive social media strategies to foster engagement and drive growth across various platforms.
Manage earned, paid and owned social programs.
Serve as a strategic advisor to our partner teams, providing insights and recommendations to support key initiatives and objectives.
Ensure our teams are operating with excellence; and use your experience in running processes that result in systematic and elevated content, including social media publishing and content production calendars.
Performance Analysis: Monitor and analyze content performance across platforms, using advanced tools like Sprout Social, Facebook Insights, and YouTube Studio.
Regularly generate detailed reports on social media metrics, highlighting engagement rates, reach, conversions, and other critical performance indicators to help inform the planning and production of future content.
Lead the team’s community management function and oversee triaging messages and approving responses.
Provide social listening and sentiment reports – as part of the issues management function – occasional after hours support.
Foster a culture of high-performance, creativity and innovation.
Serve as a thought leader in the social media space, staying abreast of market trends, technological advancements and innovations impacting our business; helping to innovate and pilot solutions that will keep us competitive.
Maintain, build and lead a high-performing social team, including overseeing training, mentoring, and performance management.
Manages day-to-day activities associated with the execution of the social content strategy (e.g. project and campaign management, creative direction, cross-divisional implementation) by identifying opportunities and liaising with cross-functional teams to ensure an effective content mix (i.e., by brand, channel, and media type).
Drive social content engagement via leading development of social content.
Develops, understands, and aligns social and branded content application of brand architecture including brand promise, value proposition, tone of voice and visual identity guidelines.
Uses evidence-based analysis to drive the planning, development, production and execution of social and branded content marketing plans and activities.
Participates in regular corporate and departmental operational, business planning, and partner or other department- meetings, and contributes to the development of business goals by representing social at corporate meetings and proposing resolutions to communications challenges.