Manager, Social Insights

The Walt Disney Company • Santa Monica, CA

11h • Onsite

About The Position

Hulu’s Consumer and Market Insights (CMI) team seeks a Manager, Social Insights, who specializes in translating social data into actionable insight through impactful storytelling and has a passion for entertainment, social media, and pop culture. In this role, you will manage a team and use your technical experience and natural curiosity to help uncover and creatively analyze the impact of business initiatives, guide social strategies, and identify trends and marketing or cultural opportunities for Hulu. Using the industry's leading social media listening and analytics tools, you will craft insightful analyses from data on social media conversations, campaigns, and habits to drive the business forward. You will have the opportunity to help shape the Social Insights team as it strives to innovate, make an impact, and push the boundaries of its applications across the organization. The right person for this role is fascinated by the cultural zeitgeist, comfortable analyzing large data sets to tell a cohesive story, and energized by communicating their findings through written reports or discussion forums. They will be a pro at balancing and prioritizing multiple sophisticated projects simultaneously, and be adept at pivoting in times of need. They will also have expertise in these critical areas: social listening and monitoring, social measurement, competitive research, and strategic storytelling with data. This position will be on-site at our Santa Monica, CA office.

Requirements

• 6+ years of relevant work experience with a Bachelor Degree or 5+ years with an Advanced Degree (e.g. Masters, MBA, JD, MD), ideally within the media and entertainment industry
• Proven people management experience with the ability to mentor and develop talent
• Deep understanding of brand and content social marketing in addition to social insights methodologies and their strategic applications
• Proficiency in social listening and analytics tools (e.g., ListenFirst, Quid/NetBase, CreatorIQ, Dash Hudson, BrandWatch, Sprinklr, etc.).
• Strong familiarity with social platforms including Facebook, Instagram, YouTube, TikTok, Twitter/X, and Reddit and the consumer behaviors attached to them.
• Strong storytelling abilities using data – both visually and verbally – to convey insights and drive action.
• Advanced PowerPoint, Excel, and Google Slides/Docs skills.

Responsibilities

• Lead and Manage: Manage a team who will support data preparation efforts and social listening/analytics requests, providing guidance, mentorship, and support to ensure high-quality and timely delivery of data and insights.
• Project Design & Execution: Translate key business questions related to audience, content, platform, or industry into actionable research and measurement frameworks, defining the methodology, report strategy, and sets of data required for each project.
• Analyze and Inform: Leverage social data to assess how social efforts impact business goals, identify growth opportunities, inform content creation, and drive efficiency in campaign strategy.
• Strategic Partnership: Collaborate with the Senior Manager, Social Insights to understand consumer reactions to Hulu’s brand and content, translating insights into actionable recommendations that drive engagement and business results.
• Insights Development: Identify knowledge gaps and proactively develop strategies to address them, aligning with resource and organizational priorities.
• Data Governance & Operational Efficiency: Oversee the day-to-day management of tools and proactively identify and implement ways to streamline reporting workflows, enhance data visualization/management, and increase operational efficiency.
• Cross-Functional Collaboration: Build and maintain strong partnerships across teams to represent the social consumer’s voice and support decision-making through data-driven storytelling.
• Stakeholder Management: Liaise with internal stakeholders and external partners to ensure alignment and clarity across all levels of decision-making.
• Social & Market Awareness: Maintain a deep understanding of social behavior, emerging trends, conversation dynamics, and best practices in social intelligence and consumer insights, while staying up to date on the TV, streaming, and digital entertainment landscapes.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager