Manager, Social and Content Insights & Analytics

Visa•San Francisco, CA

13d•Hybrid

About The Position

As a Manager of Social and Content Insights & Analytics at Visa, you will play an important role in shaping our approach to social media measurement and content strategy. Working closely with the Content Development and Distribution team, you will help ensure Visa’s presence across social platforms and deepen engagement with priority communities. Your work will focus on identifying and targeting key audience segments, supporting real-time optimization, and driving actionable insights to amplify content with the highest cultural momentum. You will collaborate with internal teams, agency partners, and social channels to leverage analytics and develop innovative strategies that align with brand and business objectives. This position requires curiosity, creativity, and analytical expertise to bridge technical analysis and business decision-making, ensuring Visa remains at the forefront of social innovation and engagement.

Requirements

5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD
Experience managing insights and analytics in digital and social media environments.
2+ year(s) of experience using SQL/Excel to support analysis and ad hoc reporting for strategic purposes from large data sets working with large data sets and reporting tools such as Tableau, PowerBI, Datorama, Google DataStudio etc.
Expertise in media analytics roles with experience in agency, social channels, listening, and/or brand-side management of targeting and measurement.
Proficiency with channel-specific tools for targeting and analytics (e.g., Meta A/B testing, TikTok, Instagram, YouTube, X, LinkedIn).
2+ year(s) of experience building and managing social listening reporting and queries working with large data sets and reporting tools such as Talkwalker, Meltwater, Spinklr, BrandWatch, etc.
Experience driving integrated measurement plans to amplify and learn from digital marketing campaigns.
Demonstrated ability to use research for insights and strategic business decisions, communicating complex topics in an understandable way.
Strong leadership and collaboration skills across global and local teams.
Creative thinker with a track record of increasing engagement on established and emerging social platforms.
Ability to act quickly and rally teams around shared visions.
Strong business intuition, analytical/critical thinking, and inquisitiveness in data analysis. Ability to transition from technical research to practical business applications and influence results. Proactive self-starter with leadership experience and a desire to mentor and grow teams. Change agent with a history of developing new ways of working.

Nice To Haves

6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
Bachelor’s Degree in Degree in marketing, market research, operations research, or an Advanced degree (Masters/MBA/JD/MD) with 4 years of work experience

Responsibilities

Support the measurement framework for Visa’s content engine and calendar, including initiatives across social and creator-led content.
Assist in recommending tools and analytics to measure social’s impact on brand outcomes.
Contribute to defining strategic audiences and creating impactful sub-cohort groups for messaging.
Collaborate with global, regional, and local teams to ensure unified results and shared learnings.
Work with Marketing analytics and data practice teams to leverage tech platforms for enhanced analytics.
Assist in developing new data and analytics agency partnerships for consistent content and community presence.
Advocate for testing innovative approaches and alternative data sources.
Support integrated channel strategies and understand testing tools for each platform.
Partner to measure and execute social content connected to global campaigns and real-time event activations.
Contribute to analytics supporting organic, paid, and combined social content strategies.
Feed learnings into the insights engine to activate timely trends and drive social innovation.
Participate in Visa’s entry into emerging social channels and synthesize findings and recommendations.