Manager Shopper Marketing - Walmart & Sam's Club Manager Shopper Marketing - Walmart & Sam's Club

Nestle Operational Services Worldwide SA•Rogers, AR

About The Position

The Shopper Marketing Manager is responsible for building and executing end-to-end strategic marketing plans on behalf of Nestle’s Global Culinary Kitchen and Premium Waters brands at the critical customers of Walmart and Sam’s Club. This role ensures true omnichannel branded experiences (online and in store) engage shoppers, excite merchants, and energize our categories. Accountable for delivering measurable business outcomes across awareness, consideration, and conversion KPIs to shape our category leadership. Key partner to sales Customer Account Managers, Media Knowledge Center, and Revenue Growth Management teams. This role embodies end‑to‑end ownership of marketing strategy, execution, measurement, and optimization for GCK and Waters brands at Walmart and Sam’s Club

Requirements

Bachelor’s degree required, MBA preferred.
5+ years minimum experience in Shopper / Customer / Omni / Brand Marketing, preferably within a CPG organization.
Strong financial acumen and experience with budgeting systems and reporting tools.
Proven ability to function effectively within large teams and complex, matrixed organizations.
Strong attention to detail, bias to action, and follow through.

Nice To Haves

Walmart / Walmart Connect experience preferred
Walmart Connect Ad Center and Scintilla experience helpful.

Responsibilities

Leads both the marketing strategy and execution for Walmart and Sam’s Club, leveraging insights to reach consumers at multiple touchpoints across their shopping journey.
Manage agencies and vendors with thoughtful briefing and adherence brand standards to deliver impactful campaigns.
Crafts 360’ physical and digital campaign plans to deepen emotional and functional brand resonance.
Measure campaign performance; communicate learnings and iterate for continuous improvement.
Foster productive relationship with Walmart Connect and Sam’s MAP to drive performance, and stay ahead of evolving marketing capabilities.
Design compelling selling tools/presentations to aid Sales partners in securing new distribution, key drive time displays, etc.
Guide strategic partnership during annual Joint Business Planning process with external and internal stakeholders.
Author annual budget based on brand priorities, growth goals, shopper intelligence, and retailer realities.
Ensure investment is disciplined and ROI based.
Own forecasting, off and online tracking, invoice payment, and reconciliation of working and non‑working dollars.
Understand and communicate P&L impacts of investment shifts.
Reconcile forecasted expenses with invoice actuals with agencies to ensure accuracy and compliance to scope.
Expertly craft full funnel plans with adept understanding of on-site, off-site media best practices, including audience targeting and contextual commerce.
Leverage keyword best practices, day parting, sponsored product ad services, bidding strategies, and digital shelf fundamentals to establish always on plans and key drive time flights that increase share of search and gain new households.
Partner with search and media cross functionals and agencies to design annual plans, optimize, grow e-share, drive positive ROI.
Influence with subject matter expertise, but without authority in a highly matrixed organization.
Establish strong, partnership oriented, productive ways of working with agencies, brand, sales, media, insights, finance, and fellow Shopper Marketers to collaborate effectively and challenge respectfully.
Demonstrate marketing prowess via presentations to gain buy-in and provide thought leadership, i.e. Joint Business Planning, Retailer Line Reviews, Retailer Sales Meetings, Incremental Investment Requests, Annual Brand Planning, etc