Manager, Shopper Marketing - Retail

Curaleaf•Stamford, CT

34d

About The Position

Oversees in-store execution across all Curaleaf retail locations, translating shopper and customer insights into high-impact programs that drive commercial performance.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.
4-6+ years of experience in trade marketing, brand marketing, and/or sales within CPG, retail, or regulated industries
Demonstrated ability to manage and own project budgets
Proven success in developing and executing go-to-market strategies, including new product launches and shopper marketing initiatives
Skilled in creating impactful sales and marketing materials for field teams and retail partners
Strong analytical capabilities; adept at translating shopper and retailer insights into actionable, results-driven programs
Experience leading store activation and product education initiatives
Effective management of third-party agencies, with a focus on executional partners

Nice To Haves

MBA or advanced degree
Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma)
Route/key sales responsibility or store merchandising background

Responsibilities

Leads with a "Channel-First" Mindset
Develops POS-driven strategies that flex with evolving retail and regulatory dynamics.
Distills complex initiatives into the "three most important" takeaways for field teams and Curaleaf customers-ensuring clarity and recall across channels.
Exhibits Strong Business & Marketing Acumen
Understands the commercial and brand impact of decisions at both state and channel levels.
Aligns promotional calendars with broader business goals to drive performance and relevance across the company's retail environments.
Proactive Communicator (Oral & Written)
Communicates clearly across diverse audiences-internal teams, external stakeholders, and retail partners.
Maintains tight alignment between brand, field sales, and in-store execution.
Builds and delivers compelling sales presentations and proactively addresses objections and channel barriers to ensure "best in class" brand storytelling at the POS.
Analytically Savvy
Uses data and consumer insights to guide decision-making
Evaluates trade program performance and identifies growth opportunities with actionable strategies.
Prioritizes outlets and activations with precision, ensuring cross-functional alignment and resource focus.
Adept at Building Creative, Proactive Solutions
Continuously seeks process and executional improvements while safeguarding brand integrity.
Brings retail partners along the journey-communicating progress, timelines, and field feedback with transparency and urgency.