Manager, SEO Content and Strategy (Hybrid)

TruStage

2d•Hybrid

About The Position

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future. Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition Job Summary This position will develop and execute content strategy across digital channels, focusing on organic search optimization, content creation management, and cross-team collaboration to build the brand as a trusted advisor through strategic content initiatives.

Requirements

Bachelor’s degree in marketing, Communications, Journalism, or related field (master’s preferred)
7+ years in SEO, content marketing, or digital marketing, with 3+ years leading multi-channel strategies
Proven success in driving organic growth and improving search rankings
Deep expertise in classic SEO best practices and algorithm trends
Advanced knowledge of Generative Search Optimization and Answer Engine Optimization (AEO) for AI-powered platforms
Experience with voice search, conversational AI, featured snippets, and structured data
Skilled in keyword research, local and long-tail strategies, and integrating SEO with social, PR, and link-building
Proficiency with Google Analytics, Search Console, Bing Webmaster Tools, and leading SEO platforms (BrightEdge, Conductor, SEMrush, Ahrefs, Moz)
Familiarity with HTML, CSS, CMS platforms, and agile/OKR methodologies
Exceptional communication, strategic thinking, and stakeholder influence skills

Responsibilities

Develop comprehensive content strategies aligned with SEO best practices and business objectives
Create and manage editorial calendars coordinating content across owned and paid media channels
Partner with Creative/Brand teams to ensure content consistency and brand alignment across all channels
Actively engage with Digital Media, eCommerce, Analytics, Social Media, Telephone Sales, Customer Care, and Marketing teams to identify content opportunities
Facilitate cross-team content initiatives and act as liaison between departments
Optimize content for traditional organic search following current SEO best practices
Implement generative search engine optimization (GSO) strategies for AI-powered search platforms
Develop content strategies for featured snippets, voice search, and AI search results
Create content optimized for conversational AI and chatbot interactions
Monitor and adapt to algorithm changes in both traditional and AI-powered search engines
Identify opportunities to own content areas and drive traffic, engagement, and conversion
Work with analytics teams to develop content engagement metrics and value measurements
Create reports showing content performance, organic search traffic, and SERP improvements
Develop full-funnel view of content performance across all sales channels
Maximize efficiency of paid media strategies through strategic content alignment
Improve knowledge sharing and KPI discipline around content metrics
Lead agile content development processes and ensure proper prioritization
Build relationships with key organizational leaders to align content with business needs
Facilitate cross-channel initiatives that don't fit within single team boundaries
Provide strategic guidance on long-term content profitability and ROI