Manager, Sales & Marketing

Sansio

51d•Remote

About The Position

The Manager of Sales & Marketing is a hands-on revenue leader responsible for owning and executing Sansio’s go-to-market strategy. This role blends sales execution, marketing operations, and pipeline ownership into one accountable position. You will partner closely with executive leadership, product, and professional services to turn market insight into revenue.

Requirements

3-7+ years in SaaS sales and/or marketing, ideally in regulated or public-sector markets
Proven ability to close complex deals, not just generate leads
Experience selling to EMS, Fire, healthcare, public safety, or government buyers (strongly preferred)
Hands-on experience with CRM systems (SalesForce preferred)
Data-driven mindset with comfort-owning numbers and accountability
Ability to operate independently in a fast-moving environment
Bachelor’s degree in Marketing, Business, Communications, or related field
Strong understanding of CRM systems, marketing automation tools, and data analytics
Excellent communication, negotiation, and presentation skills
Ability to multitask and manage multiple projects in a fast-paced environment

Nice To Haves

Experience in EMS, Fire, or healthcare technology markets
Familiarity with RFP-driven sales cycles
Experience scaling early-stage or growth-stage SaaS revenue
Exposure to professional services and expansion revenue

Responsibilities

Own new business SaaS revenue, upsell, and expansion targets
Actively sell into EMS and Fire agencies (municipal, private, hospital-based)
Run complex, consultative sales cycles
Build and manage pipeline forecasts, deal strategy, and close plans
Lead RFP responses, demos, pricing strategy, and contract negotiations
Establish repeatable sales motions (ICP, discovery, qualification, close)
Maintain strong relationships with existing customers to support retention and upsell opportunities
Create and oversee marketing campaigns across digital, print, and social channels
Conduct market research to identify customer needs, competitor activity, and emerging trends
Develop brand messaging, positioning, and promotional strategies
Manage content creation (blogs, email campaigns, presentations, ads, etc.)
Monitor and report on campaign performance and adjust strategies for optimal ROI
Coordinate with external agencies, vendors, and partners as needed
Own Sansio’s end-to-end marketing function
Drive inbound and outbound lead generation aligned to sales goals
Build clear positioning, messaging, and differentiation vs competitors
Manage trade shows, conferences, campaigns, and partner initiatives
Oversee website, content, email, and sales enablement assets
Ensure marketing activity produces qualified pipeline
Optimize CRM, funnel tracking, and reporting
Define and track KPIs (MQL→SQL, win rates, ACV, cycle time, churn impact)
Align pricing, packaging, and promotions with growth objectives
Create playbooks for new business, renewals, and cross-sell
Collaborate with leadership on forecasting, budgeting, and growth planning
Partner with Product team on roadmap input and feature positioning
Align with Professional Services on implementation and expansion strategy
Ensure consistent brand representation across all customer touchpoints
Feed real market insight back into leadership decision-making
Support customer retention initiatives tied to revenue outcomes