Manager, S&O - CPG Ads & Promotions Demand
About The Position
You will report into the Director of Go To Market on our CPG team in our Ads Strategy & Operations organization. In this role, you will: Own business performance across mid-market CPGs – tracking revenue goals and OKRs, and defining the strategy to attain each Partner closely with Sales team to develop goals, understand and define the operating model to achieve growth within both existing and net-new advertiser cohorts Partner cross-functionally across Strategy & Operations, Insights & Measurement, Product, Catalog, and more to operationalize the strategy to enable success Partner with PMM, PR, and B2B Marketing on driving upper-funnel awareness and growth of ads & driving cohort-specific outreach to spur activation Lead the GTM motion, developing resources, programs, and playbooks to empower Sales team to drive activation, upsell, and retention Track progress, identify risks, and problem-solve against blockers towards meeting objectives. Build scalable processes and tools to enable automation and reduce manual work across teams. Develop modeling and data tracking to support and advance business forecasting and tracking at scale
Requirements
- You have 6+ years of experience in ad tech, retail media, ecommerce, or digital marketing.
- Proven track record of leading revenue-driving projects, working cross-functionally with product and sales, and delivering on results
- Excellent analytical abilities (comfort with Excel and basic SQL required)
- Bachelor’s degree required
Responsibilities
- Own business performance across mid-market CPGs – tracking revenue goals and OKRs, and defining the strategy to attain each
- Partner closely with Sales team to develop goals, understand and define the operating model to achieve growth within both existing and net-new advertiser cohorts
- Partner cross-functionally across Strategy & Operations, Insights & Measurement, Product, Catalog, and more to operationalize the strategy to enable success
- Partner with PMM, PR, and B2B Marketing on driving upper-funnel awareness and growth of ads & driving cohort-specific outreach to spur activation
- Lead the GTM motion, developing resources, programs, and playbooks to empower Sales team to drive activation, upsell, and retention
- Track progress, identify risks, and problem-solve against blockers towards meeting objectives. Build scalable processes and tools to enable automation and reduce manual work across teams.
- Develop modeling and data tracking to support and advance business forecasting and tracking at scale
Benefits
- a 401(k) plan with employer matching
- 16 weeks of paid parental leave
- wellness benefits
- commuter benefits match
- paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)
- medical, dental, and vision benefits
- 11 paid holidays
- disability and basic life insurance
- family-forming assistance
- a mental health program
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What This Job Offers
Job Type
Full-time
Career Level
Manager
