Manager, Revenue Enablement

SHRM•Alexandria, VA

39d•$100,000 - $125,000•Hybrid

About The Position

The Manager of Revenue Enablement serves as a strategic partner in Sales and Marketing, turning marketing momentum into measurable sales impact. As part of SHRM’s Performance Marketing Pod, this role operationalizes the connection between Demand Generation, Sales, and Analytics, ensuring that insights, content, and tools flow seamlessly to drive pipeline velocity, conversion, and customer growth. The Manager oversees the creation, organization, and performance of sales enablement programs and assets that align with buyer needs and SHRM’s go-to-market strategy. Working closely with Sales leadership, Product Marketing, and the Adobe Engine teams, this role ensures every qualified lead is equipped, nurtured, and converted through data-driven enablement programs that enhance both customer acquisition and retention.

Requirements

Bachelor’s degree in business administration, marketing, or relevant equivalent experience in lieu of degree.
Seven (7) or more years of marketing sales enablement experience.
Proven experience as a People Manager.
Strategic collaborator with proven ability to build trust and influence across Marketing, Sales, and Product organizations.
Deep understanding of sales processes, pipeline management, and revenue acceleration strategies, with a focus on partnership and shared accountability.
Skilled in translating data and insights into actionable strategies that improve both marketing performance and sales execution.
Expertise in orchestrating cross-functional feedback loops between marketing, analytics, and sales to drive continuous improvement.
Proficiency in Salesforce, Marketo, Adobe Experience Cloud, and sales enablement platforms, with ability to integrate systems for end-to-end visibility.
Strong communication and facilitation skills to lead working sessions, capture insights, and translate them into strategic actions.
Adept at change management and stakeholder alignment, ensuring new programs and tools are embraced and adopted across teams.
Ability to leverage AI, automation, and analytics to surface insights, streamline processes, and enable smarter sales engagement.
Demonstrated success in influencing without direct authority to align multiple teams around shared revenue outcomes.
Proven experience leading, mentoring, and inspiring teams in a fast-moving, highly collaborative environment.

Nice To Haves

Certifications in the Adobe Experience tools a plus.

Responsibilities

Serve as the connective bridge between Marketing and Sales, co-owning revenue outcomes and ensuring that insights, content, and processes enable both teams to perform at their highest level.
Collaborate directly with Sales leadership to identify barriers to conversion and co-develop solutions that improve win rates, deal velocity, and retention.
Operationalize the Performance Pod strategy by integrating marketing, sales, and analytics insights into a continuous feedback loop that drives performance optimization.
Design and lead strategic enablement initiatives such as playbooks, training, and readiness programs that align Sales priorities with marketing campaigns and buyer insights.
Partner with Demand Generation and Product teams to ensure all campaigns and materials are informed by real-time sales feedback and market intelligence.
Collaborate with the Marketing Analytics & Optimization team to interpret performance data, identify opportunities, and adjust strategies collaboratively with Sales.
Champion a culture of collaboration and learning by facilitating regular cross-functional syncs to share insights, best practices, and voice-of-customer learnings.
Oversee the creation, adoption, and optimization of enablement assets, ensuring they’re not only accessible and current but also tailored to real-world selling scenarios.
Contribute to go-to-market strategy discussions, bringing frontline feedback from Sales and customers to inform messaging, targeting, and offer design.
Use AI and automation tools to deliver timely, data-informed recommendations to Sales teams—helping them act on buyer intent, engagement signals, and opportunity insights.
Manage enablement systems and budgets to maximize visibility, adoption, and return on investment across the revenue lifecycle.