Manager, Retail Marketing

Ilitch•Detroit, MI

39d

About The Position

We're seeking a Manager, Retail Marketing, to drive the promotion and visibility of our merchandise across digital, in-arena, and social platforms. This role will manage the retail marketing calendar, drive engaging campaigns for exclusive collections, and ensure seamless execution across every touchpoint-from game day promotions to influencer collaborations. The position will work closely with internal teams and our third-party operator to align marketing efforts with product launches, coordinate content across multiple channels, and analyze campaign performance to fuel future strategies.

Requirements

Bachelor's degree in marketing, business administration, communications, or a related field.
3+ years of marketing, retail, or event experience in sports, fashion, or entertainment.
Strong organizational skills and attention to detail.
Strong written and verbal communication skills.
Ability to work weekends, holidays, games/events as needed.

Responsibilities

Manage retail marketing calendar and update all retail content across various channels to ensure timely roll out in support of team websites, apps, and digital platforms.
Assist in the development and execution of marketing campaigns to promote retail products, limited-edition collections, and core merchandise.
Support game day promotions - item of the game, signage, activations, internal gifting and requests.
Drive effective email marketing, social media content, app, and in arena messaging with internal teams - game presentation, revenue marketing, social, and brand marketing teams.
Work closely with our third-party operator to communicate brand marketing efforts and align retail marketing with product buys and planning.
Track performance of campaigns and sales from promotions to measure effectiveness and provide recaps highlighting key performance metrics.
Coordinate influencer, player, and partner seeding and special-order requests in collaboration with social, brand, and fan engagement teams.
Provide on-site support for games, special product events, and retail activations with external vendors and brands.
Work in partnership with the creative team to develop retail specific content and evergreen photoshoots to feature new and special collaboration items including item of the games or new program drops.
Partner with NHL and MLB Licensees and team contacts on special programs and go to market strategies.
Cross functional collaboration - collaborate with internal teams including brand marketing, sales, design, and third-party operator to ensure cohesive brand alignment.
Market research and analysis - identify opportunities to capitalize on market trends.
Manage Retail budget for various projects and expenses throughout the season.