Manager, Public Relations

Agilysys, Inc.•Alpharetta, GA

1d•Onsite

About The Position

Agilysys exclusively delivers state-of-the-art hospitality technology software solutions and services that help organizations go beyond what they can accomplish with traditional property management systems (PMS), point-of-sale (POS) solutions and food and beverage inventory and procurement systems. Modern, state-of-the-art solutions work standalone to provide best-in-class capabilities or together in a coordinated ecosystem that unifies data and workflows across a property, equipping staff members to delight guests, improve efficiency, and grow margins. The Agilysys 100% hospitality customer base includes branded and independent hotels; multi-amenity resorts; casinos; property, hotel and resort management companies; cruise lines; corporate dining providers; higher education campus dining providers; food service management companies; hospitals; lifestyle communities; senior living facilities; stadiums; and theme parks. Role Overview We are seeking an experienced Public Relations Manager to own and advance our external communications strategy for a growing SaaS company in the hospitality technology space. This role sits within the marketing leadership team and is responsible for shaping our narrative, strengthening earned media presence, and elevating both company and executive visibility. This position goes beyond reactive PR. The ideal candidate brings strong point of view, sound judgment, and momentum—someone who can identify the right stories to tell, shape how we show up in the market, and actively influence outcomes rather than simply distribute announcements. This role is not a technical writing or product documentation role. It is focused on industry storytelling, thought leadership, media engagement, and brand credibility.

Requirements

Bachelor’s Degree in Related Field; 5–7 years of experience in public relations, communications, or media relations
Strong writing and editing skills with the ability to tailor messaging by audience
Experience working closely with executives and influencing without formal authority
Comfortable operating in a fast-paced, evolving environment with some ambiguity
Writing samples will be requested during the interview process.

Nice To Haves

In-house communications experience at a scaling SaaS or technology company
Agency background supporting hospitality or B2B technology clients
Experience supporting narrative shifts, growth phases, or repositioning efforts
Exposure to emerging technology categories (e.g., AI, data platforms, automation)
Strong executive presence and confident decision-making style

Responsibilities

Own and execute the company’s external communications and PR strategy, partnering with internal stakeholders and external agencies
Shape compelling stories, angles, and points of view that position the company as a trusted industry voice
Proactively identify industry trends, market moments, and newsworthy narratives worth engaging
Actively manage agency performance, challenging direction and outcomes when coverage or results fall short
Partner closely with Product Marketing, Demand Generation, and Leadership to define and evolve the company’s story
Ensure consistent, aligned messaging across press, website, campaigns, launches, social media, and events
Translate complex business initiatives into clear, compelling narratives for external audiences
Help articulate the company’s role in shaping the future of hospitality technology (including emerging capabilities such as AI, where applicable)
Build and strengthen public profiles for senior leaders
Develop POVs, talking points, commentary, and briefing materials for media interviews, podcasts, panels, and speaking engagements
Confidently guide and encourage executives to engage externally when timing and opportunity matter
Prepare leaders for press interactions and high-visibility moments
Create and oversee content including: Press releases and corporate announcements Byline articles and thought leadership Website and newsroom content Social media copy tied to PR initiatives Light advertising and campaign messaging
Collaborate with social and marketing teams to amplify PR wins across owned and earned channels
Support executive and employee presence on LinkedIn and other relevant platforms
Expand PR efforts beyond traditional media into owned, earned, and shared channels
Activate customers, partners, and internal subject-matter experts as credible external advocates when appropriate
Partner with Demand Gen and Events teams to align PR narratives with go-to-market priorities
Track and report on PR effectiveness, including coverage quality, reach, sentiment, and share of voice
Understand and articulate how communications support brand credibility, demand generation, and pipeline influence
Provide regular updates and insights to marketing and executive leadership