Manager, Property Marketing

Macerich • Philadelphia, PA

3d • Onsite

About The Position

The Marketing Manager is responsible for leading the strategic marketing and business development efforts at a retail property to drive revenue, enhance the guest experience, and strengthen community and tenant relationships. The role involves developing and executing marketing plans, managing digital and traditional media, and fostering partnerships with tenants, local organizations, and civic groups. It also includes generating income through sponsorships and media sales, ensuring fiscal accountability, and aligning all initiatives with brand standards and company goals. The ideal candidate is a collaborative, results-driven professional with strong communication and relationship-building skills. The successful candidate must be able to perform the essential functions of the position satisfactorily. If requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Requirements

• Bachelor's Degree required.
• Minimum of 5 years in retail, marketing and/or shopping center experience.
• Comprehensive understanding of business development, marketing and merchandising techniques.
• Strong interpersonal and sales skills.
• Flexibility in the work schedule, as needed.

Responsibilities

• Establish and maintain strong relationships with tenants, leasing, property teams, local media, non-profits, and civic organizations to enhance business success, community engagement, and property perception.
• Collaborate with the property team to elevate the shopping experience through events, promotions, and advertising that align with Macerich brand standards.
• Utilize market research and digital tools to create and implement a Common Area Business Plan (CABP) and other marketing strategies that drive NOI and customer engagement.
• Show fiscal responsibility in all marketing efforts, ensuring measurable ROI and alignment with investor expectations.
• Manage marketing communications through approved collateral, digital platforms, and social media, ensuring consistency with brand standards.
• Implement and support company-wide cause branding and community initiatives at the property level.
• Monitor and report property marketing performance and actively participate in senior leadership visits.
• Actively solicit, negotiate, and implement advertising, sponsorship, and media sales opportunities with tenants and local businesses.
• Ensure income projections are met and stay informed on industry trends to maintain competitive advantage.
• Increase awareness of the Business Development program and other Macerich properties within the region.
• Other duties as assigned.

Benefits

• Best-in-class benefits with affordable employee contribution levels
• Paid time off, including vacation time, 12 paid holidays and 80 hours of sick time annually
• 401(k) match with immediate vesting
• Ability to purchase company stock at a 15% discount
• 24 paid volunteer hours and employer charitable match
• Employee Assistance Program
• Career-development resources
• Comprehensive wellness program including ClassPass memberships
• And more…

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees