Manager, Product Marketing
About The Position
The Manager, Product Marketing is responsible for leading the Consumer Product Marketing team and driving the strategic direction, execution, and performance of product marketing initiatives. This role oversees a team of Product Marketing Managers and is accountable for translating product and corporate strategy into compelling market positioning, messaging, and go-to-market execution. The Manager, Product Marketing will establish objectives, prioritize initiatives, and ensure consistent execution across the product portfolio while partnering closely with Product Management, Sales, Demand Generation, and other cross-functional stakeholders. This role reports to the VP of Product Marketing and has direct people management responsibility.
Requirements
- Proven ability to lead, coach, and develop product marketing professionals
- Strong strategic thinking skills with the ability to translate strategy into clear priorities and execution plans
- Deep understanding of product marketing fundamentals, including positioning, messaging, go-to-market strategy, and sales enablement
- Ability to influence cross-functional partners and drive alignment without direct authority
- Ability to analyze market, customer, and performance data to inform decisions and resolve complex problems
- Strong communication and presentation skills, with the ability to tailor messaging to different audiences
- Ability to manage competing priorities and guide teams through ambiguity
- Bachelor’s degree and 6+ years of relevant experience, including demonstrated people leadership experience
Responsibilities
- Lead, coach, and develop a team of Product Marketing Managers, providing clear direction, performance feedback, and career development support
- Set and communicate product marketing strategy and priorities aligned to company objectives and product roadmaps
- Oversee messaging, positioning, and go-to-market strategies across assigned consumer product lines
- Ensure high-quality execution of product launches, sales enablement materials, customer-facing messaging, and marketing collateral
- Partner closely with Product Management to align on market insights, product strategy, roadmaps, pricing, and packaging
- Drive cross-functional alignment with Sales, Demand Generation, Brand, and Customer-facing teams to ensure consistent and effective execution
- Review, prioritize, and allocate team workload to ensure focus on initiatives with the greatest business impact
- Provide guidance and escalation support on complex or high-impact product marketing initiatives
- Use market research, customer insights, and performance data to inform strategy and continuous improvement
- Represent Product Marketing in cross-functional planning, reviews, and leadership discussions
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What This Job Offers
Job Type
Full-time
Career Level
Manager
