Manager, Product Marketing - Cybersecurity

Mastercard • Seattle, VA

11d

About The Position

The Global B2B Marketing Group has an opening within its Cybersecurity Product Portfolio Marketing team. This team is responsible for providing subject matter expertise and product marketing excellence in support of Mastercard’s cybersecurity for payments as well as cybersecurity for security team solutions.

The successful candidate will have a grounded knowledge of the payments industry as well as / or cybersecurity plus a proven track record in B2B product marketing (5+ years).

The Manager, Product Marketing will be embedded with the different business unit teams to provide product marketing support that delivers on established business strategy and goals.

As the Manager, Product Marketing, you will be an expert on the buyer and understand how to differentiate and position Mastercard’s solutions. Strategic thinking and development of compelling and clear product narratives will be an essential aspect of this role. This knowledge will be used to support marketing planning, enablement assets, use case playbooks, as well as lead generation and awareness building activities with a focus on the delivery of content and marketing materials that meet business needs and objectives.

As this is a global role, you will partner cross-functionally and cascade relevant marketing strategy and messaging to global and regional teams ensuring consistent messaging across the board.

Requirements

• Experience executing product marketing campaigns and measuring programs to assess success and recommend changes
• Experience in B2B product marketing
• Experience in Cybersecurity
• Strong copy writing and communications skills, and attention to details
• Experience developing marketing plans informed by strategy and critical thinking.
• Experience developing testing plans, concepts, and positioning for product prototypes
• Experience leveraging multiple sources of data to identify insights and develop agency briefs, assess creative content across channels, and deliver sales and marketing materials
• Creative thinker, yet data driven professional with great comfort evaluating data points.
• Collaborative problem solver who operates with a sense of urgency
• Team player – ability to multitask, manage ambiguity and thrive in a fast-paced environment
• Experience managing agency or internal creative partners
• Strong Microsoft Office skills including CoPilot, PowerPoint, Word and Excel skills

Responsibilities

• Content Strategy & Development: Contribute to content strategy; lead development of well-written and succinct marketing content including use case playbooks, thought leadership presentations and event presentations. Content may include; sales materials, client presentations, product collateral, white papers, blog posts, research articles, video scripts, web site copy, social media, newsletters and various internal/external communications.
• Product Messaging: Craft and recommend succinct product value propositions that are crisp, competitively differentiated and target market specific. Consideration of market dynamics/ ecosystem, buyer needs, and competitive landscape required.
• Strategic Planning: Participate in the development of integrated strategic product marketing plans that are designed to achieve lead gen and/or awareness targets. This includes integrated plan development and tactical execution.
• Internal enablement: Own product positioning and narratives driving consistency and sharing messaging among teams. This includes managing materials/ assets and partnering with other marketing peers, product, customer success, sales and regional teams to ensure most current information is being leveraged.
• Digital: Participate in development of digital marketing plans (website & social) that are designed to support awareness and lead generation goals. This includes updating digital assets, SEO and SEM.
• Reporting & Tracking: Work with broader marketing team to update tracking tools, manage content calendars and support internal reporting activities and ad hoc requests. This includes understanding data and critically evaluating and challenging assumptions.

Benefits

• insurance (including medical, prescription drug, dental, vision, disability, life insurance)
• flexible spending account and health savings account
• paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
• 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire
• 10 annual paid U.S. observed holidays
• 401k with a best-in-class company match
• deferred compensation for eligible roles
• fitness reimbursement or on-site fitness facilities
• eligibility for tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed