Manager, Product II

Hanes•Winston-Salem, NC

23d

About The Position

As a Product Marketing & Management Manager, you will be responsible for leading key growth initiatives within the omnichannel Intimates business. You will drive the strategy, development, and successful launch of innovative products that meet consumer needs across key channels and align with the company's business objectives. This role requires a strong combination of strategic thinking, assortment planning, and channel management expertise. The ideal candidate will have a strong track record of successfully managing and growing a product portfolio, as well as the ability to collaborate effectively with cross-functional teams.

Requirements

Bachelor’s degree with 7+ years relevant work experience OR Master’s degree with 5+ years experience in a related field.
Bachelor’s degree required; MBA degree preferred
7+ years of merchandise planning, marketing, or retail management/direct to consumer experience
Experience building and executing product marketing plans within a cross functional team
Experience in leveraging consumer data to drive sales growth and business opportunities
Experience growing businesses within ecommerce channels; social commerce experience a plus
Strategic mindset and ability to effectively communicate opportunities internally and externally
Ability to conduct varied types of analyses to inform decision making
Demonstrated ability to creatively adapt to change
Comfortable taking initiative and driving to clarity in ambiguous environments
Strong strategic thinking and problem-solving abilities, with a data-driven approach to decision-making
Experience in of assortment management methodologies, frameworks, and best practices
Strong analytical skills and conceptual creative ability
Strong written/verbal communication and presentation skills
Ability to define and improve operating processes as business needs evolve
Demonstrated ability to translate consumer needs and market trends into actionable product strategies and plans
Strategic thinker who recognizes opportunities and can influence decision makers to move to execution using both quantitative and qualitative research
Data Fluency
Written/verbal communication and listening.
Strong interpersonal and relationship skills
Teamwork and collaboration
Results orientation
Adaptability

Nice To Haves

Masters degree in marketing or brand management.
MBA degree preferred

Responsibilities

Responsible for product line planning and assortment strategies for the Maidenform business to drive market share, sales and profit, while managing inventory KPI’s
Assist market analysis and research activities to generate actionable consumer insights to support and inform strategic decision making related to the assortment (ie: product offerings, packaging, PDP presentation, pricing, positioning etc.)
Monitor the market and competitive landscape across channels to identify trends and opportunities across key product categories
Track and report selling performance of the assortment to provide insights-driven recommendations and opportunities
Provide briefs and frameworks which give clear product direction and information to development and design partners
Collaborate with Commercial Operations & Design C2C calendar to ensure timeline adherence and track progress against key calendar milestones
Manage and contribute to efforts related to systems set ups and execution
Responsible for building and delivering impactful sales/customer presentations, both internally and externally to key retailers/partners
Work as a lead with Sales on sell-in, preparing data-driven collateral for key customer accounts
Collaborates cross-functionally with multiple teams to ensure launch & inventory plans are executed on time with specific attention to seasonal newness, product updates and new program concepts
Drive inventory management activities with focus on managing metrics including sku count, inventory dollars, turns, and GMROI
Analyze consumer needs, preferences, and shopping behaviors to help drive development and channel decisions
Own sampling and photoshoot activities to deliver impactful and brand-right digital assets
Work cross-functionally to develop packaging and copy to communicate consumer-led features and benefits
Drives analysis of wholesale pricing strategies and cost analysis
Assists in managing operating plan and projection analysis: shipment/pos/inventory evaluation, recommendations, and monthly tracking to ensure financial and inventory goals met
Assists in managing the lifecycle management of product assortments
Contributes to managing MAP budgets and invoice coding
Partners with sales, finance, supply chain to meet sales and profit goals for the business